TOP

교수진

교수진
Information Systems

Information Systems

홍세준Hong, Se-Joon

  • IS
  • 교수
  • IT사용자 상호작용, IT 혁신관리 및 전략
  • 현대자동차 경영관 518호
  • TEL : 02-3290-2811
  • Email : sejoon@korea.ac.kr
  • Fax :
  • Homepage :
  • Research Interests 1. IT Adoption and Diffusion 2. Human Factors in IT 3. IT Innovation Strategy
  • Office Hour : Tuesday and Thursday: 3:00 - 4:00 PM

학력

  • B.A. International Economics - Seoul National University, February, 1986
  • M.S. Business Administration - University of Illinois at Urbana-Champaign, May 1988
  • M.S. Information Systems - Graduate School of Industrial Administration (GSIA), Carnegie Mellon University, February 1996
  • Ph.D., Information Systems - Graduate School of Industrial Administration (GSIA), Carnegie Mellon University, May 1999

경력

  • 교육경력
    • 2013.8 - Present: Director, Global MBA Program, Korea University Business School
    • 2009.9 - Present: Professor (교수), Korea University Business School
    • 2010.9 - 2013.8: Kumho Asiana Research Fellow (금호 아시아나 석좌교수)
    • 2006.2 - 2009.8: Associate Professor (부교수), Korea University Business School 
    • 1999.8 - 2006.12: Assistant Professor (조교수), Hong Kong University of Science & Technology (홍콩 과학기술대학교)
    • 2012, 2013, 2014 Summer: Visiting Professor, Hong Kong University of Science & Technology (Taught ISOM1380)
    • 2013.1 - 2013.2: Visiting Professor, Aoyama Gakuin University Business School, Tokyo, Japan (Taught an MBA Course "Overseas Visiting Professor Course")
  • 기업경력
    • 1992 - 1994: Brand Manager, Marketing Representative, IBM Korea ThinkPad (씽크패드 노트북), PS/2E 브랜드 매니지먼트 담당.
    • 1990 - 1991: Overseas Investment Department (해외투자부), Korea Investment Trust Company (한국투자신탁). 미국 기술주 (Technology Stocks) 투자 담당.
    • 1989 - 1990: Foreign Exchange Trader (외환 트레이더), Treasury Department, Credit Lyonnais Seoul Branch (크레디 리요네 은행).
  • 기타 대외활동
    • 공공기관 경영평가단 평가위원, 연기금관리 팀장, 기획재정부, 2014.
    • 한국경영학회 이사, 2013. 한국경영정보학회 운영위원, 2013.  
    • 기금운용평가단 기금존치 평가위원, 산업과학 팀장, 기획재정부, 2013.
    • 공공기관 경영평가단 평가위원, 기획재정부, 2013.
    • 한국경영정보학회 부회장, 2012.
    • 공공기관 경영평가단 평가위원, 기획재정부, 2012.
    • 기금운용평가단 기금존치 평가위원, 기획재정부, 2010.
    • 재정사업 평가위원, 기획재정부, 2009.
    • 기금운용 평가위원, 기획재정부, 2008.
    • Editorial Board of Reviewers, Journal of Global Information Management, 2008 - 2010.9.
    • Associate Editor, Asia Pacific Journal of Information Systems, 2009 - 2013.
    • Member-At-Large, the Korea Society of Management Information Systems (한국경영정보학회 이사), 2008 - 2009.
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논문

  1. Hong, Se-Joon, Lui, C., Hahn, J.P., Moon, J.Y. and Kim, T. “How Old Are You Really?: Cognitive Age in Technology Acceptance,” Decision Support Systems, 56,  pp. 122-130, December 2013. 
  2. Cho, Sook-Hyun and Hong, Se-Joon "Gender Differences in Blog User Satisfaction: Visual Design and Preferences," Social Behavior and Personality, 41:8, pp. 1319-1332, 2013.
  3. Venkatesh, V., Xu, X., Hong, Se-Joon, Tam, K.Y. and Thong, J. “Consumer Acceptance of Personal Information and Communication Technology Services,” IEEE Transactions on Engineering Management, 58:4, pp. 613-625. November 2011.
  4. Cho, Sook-Hyun, Hong, Se-Joon, Moon, Jae Yun, “Exploring the Role of Visual Design in IT Acceptance: A Study of Blog Websites,” Information, 14:9, September 2011.
  5. Lee, Inseong, Kim, Jinwoo, Choi, Boreum, Hong, Se-Joon “Measurement Development for Cultural Characteristics of Mobile Internet Users at the Individual Level,” Computers in Human Behavior, 26, pp. 1355-1368, November 2010.
  6. Xu, Xin, Venkatesh, V., Tam, K.Y., and Hong, Se-Joon "Consumer Migration to the Newest Technology Platform Generation: Roles of Hierarchy, Current Generation, and Complementarities," Management Science, 56:8, pp. 1304-1323, August 2010.
  7. Lee, Janghyuk, Hong, Se-Joon, Sawng, Y., and Kim, J. “Perceived Subjective Features of Software Components: Consumer Behavior in a Software Component Market,” ETRI Journal, 31:3, pp. 304-314, June 2009.
  8. Hong, S.J., Thong, Y.L., Moon, J.Y., and Tam, K.Y. "Understanding the Behavior of Mobile Data Services Consumers," Information Systems Frontiers, 10, pp. 431-445, 2008.
  9. Lee, I., Lee, K., Choi, G., Yang, S., Lim, S., Jeon, S., Kim, J., and Hong, S.J. “A Theoretical Integration of User Satisfaction and Emotional Attachment,” Korea Management Review, 37:5, pp. 1171~1203, 2008.
  10. Lee, I., Choi, B., Kim, J.W., and Hong, Se-Joon "Culture-Technology Fit: Effects of Cultural Characteristics on the Post-Adoption Beliefs of Mobile Internet Users," International Journal of Electronic Commerce (IJEC), 11:4, pp. 11-51, 2007.
  11. Lee, I., Lee, Y., Kim, J., and Hong, S.J. “A Cross-National Study on Mobile Internet Value Structures,” Journal of Information Technology Applications & Management, 14:3, 2007
  12. Hong, Se-Joon and Tam, K.Y. “Understanding the Adoption of Multipurpose Information Appliances: The Case of Mobile Data Services,” Information Systems Research, 17:2, pp. 162-179, 2006.
  13. Hong, Se-Joon, Thong, J., and Tam, K.Y. “Understanding Continued Usage Behavior in the Context of Mobile Internet: A Test of Three Models,” Decision Support Systems, 42, pp. 1819-1834, 2006.
  14. Thong, J., Hong, Se-Joon, and Tam, K. Y. “The Effects of Post-Adoption Beliefs on the Expectation-Confirmation Model for Information Technology Continuance,” International Journal of Human-Computer Studies, 64, pp. 799-810, 2006.
  15. Hong, Se-Joon, Tam, K.Y., and Kim, J.W. “Mobile Data Service Fuels the Desire for Uniqueness,” Communications of the ACM, 49:9 pp. 89-95, 2006.
  16. Lee, I., Kim, J.W., Lee, Y., Hong, Se-Joon, Tam, K.Y., Naruse, K., and Maeda, Y. “Exploring E-Business Implications of the Mobile Internet: A Cross-National Survey in Hong Kong, Japan, and Korea,” International Journal of Mobile Communications, 2:1, pp. 1-21, 2004.
  17. Hong, Se-Joon. and Lerch, F.J. “A Laboratory Study of Consumers’ Preferences and Purchasing Behavior in regard to Software Components,” The DATA BASE for Advances in Information Systems, 33:3, pp. 23-37, 2002.
  18. Hong, Se-Joon. “Information Processing Costs in Online Stock Trading,” Electronic Markets, 10:3, pp. 192-196, 2000.
  19. Flor, N., Lerch, F.J., and Hong, Se-Joon “Software Components Engineering: A Market-Driven Approach to Software Engineering Education,” Annals of Software Engineering, 6, pp. 223-251, 1999.
  20. Lerch, F.J., Flor, N., Fichman, M., and Hong, Se-Joon “Software Reuse and Competition: Consumer Preferences in a Software Component Market,” Annals of Software Engineering, 5, pp. 53-83, 1998.
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저서

Book Chapter
"Towards Reliable Metrics for Cultural Aspect of Human-Computer Interaction: Focusing on the Mobile Internet in Three Asian Countries," in Human Computer Interaction in Management Information Systems, Volume 2: Applications, D. Galletta & P. Zhang (eds.), Advances in Management Information Systems Series, M.E. Sharpe, September 2006.
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