Experience

• Associate Professor, Korea University, 2025 - Present
• Assistant Professor, Korea University, 2020 - 2024
• Assistant Professor, Sungkyunkwan University, 2017 – 2020
• Assistant Professor, Nanyang Technological University (NTU), Singapore, 2015 – 2017 

SELECTED PUBLICATIONS

• Nilla Zhang, Wai Fong Boh, Gunwoong Lee (2025) (Equal Authorship) “Consumer Evaluation of Digital Product Innovations: Disentangling Effects of Novelty, Familiarity, Complementarity”, MIS Quarterly, Forthcoming

• Ziru Li, Gunwoong Lee, T.S. Raghu, Zhan (Michael) Shi (2024) “Impact of the General Data Protection Regulation on the Global Mobile App Market: Digital Trade Implications of Data Protection and Privacy Regulations”, Information Systems Research (ISR), Published Online https://doi.org/10.1287/isre.2022.0421
• Han Min Kim, Gee Woo Bock, Gunwoong Lee (2021) “Predicting Ethereum Prices with Machine Learning Based on Blockchain Information”, Expert Systems with Applications (ESWA), 184(1), 1-8.
• Gunwoong Lee, Benjamin Shao, Ajay Vinze (2018) “The Role of ICT as a Double-Edged Sword in Fostering Societal Transformations”, Journal of the Association for Information Systems (JAIS), 19(3), 308-327.
• Gunwoong Lee and T. S. Raghu (2015) “Determinants of Mobile Apps’ Success: Evidence from the App Store Market”, Journal of Management Information Systems (JMIS), 31(2), 135-173.
• Sungwoo Kwon, Byungjoon Yoo, Jinbae Kim, Wei Shang, Gunwoong Lee (2009) “Reservation Price Reporting Mechanisms for Online Negotiations”, Decision Support Systems (DSS), 46(4), 755-762.
• Bongjin Sohn and Gunwoong Lee (2025) “Data Acquisition and Utilization for Mobile App Software”, Information Systems Review, 27(1), 1- 33.
• Mingi Song, Seunghun Lee, and Gunwoong Lee (2022) “The Impact of Service Quality Signals on the Success of Online Food Delivery Services on O2O Platforms”, Information Systems Review, 24(3), 43-68
• Mingi Song, Heejin Seo, and Gunwoong Lee (2022) “The Impact of Managerial Response to Negative Customer Reviews on the Success of Accommodation Services: Evidence from Online Accommodation Reservation Platforms”, Information Systems Review, 24(3), 1-21.
• Junghyun Hwang, Gunwoong Lee, Kyunghwan Bae, and Alex Jiyoung Kim (2022) “An Exploratory Study on Consumers’ Media and Channel Choices throughout the Consumer Decision Journey”, Journal of Korea Advertising Society, 33(1), 29- 42.
• Heejin Joo, Jeongmin Kim, Jiman Shin, Keongtae Kim, and Gunwoong Lee (2021) “The Impacts of AI-enabled Search Services on Local Economy”, Information Systems Review, 23(3), 77-96
• Gunwoong Lee, Kyunghwan Bae, and Alex Jiyoung Kim (2020) “Consumer Perception on Smart Product Innovation: Evidence from Smartphones”, Korean Journal of Business Administration, 33(8), 1459-1473.
• Jeehee Kim and Gunwoong Lee (2019) “Understanding the Key Factors Influencing the Success of Sharing Accommodation Services: Evidence from Airbnb.com”, Information Systems Review, 21(2), 69-89.

WORKING JOURNAL PAPERS Under Review / Revision (International Journals Only)

• Mingi Song, Keongtae Kim, and Gunwoong Lee (Corresponding) “The Impact of Bike Sharing Services on Local Businesses”, Information Systems Research (ISR)
• Jinsoo Han, Keongtae Kim, and Gunwoong Lee, “Mobile Location-based Recommendation Systems and Local Business: Evidence from the Restaurant Industry”, Information Systems Research (ISR)
• Bora Jeong, Keongtae Kim, and Gunwoong Lee (Corresponding), “Digital Piracy of Live Content and Online Illegal Gambling: Evidence from Live Sports Broadcasting”, Production and Operations Management (POMS)
• Mingi Song, Jaehwan Lee, and Gunwoong Lee (Corresponding) “Why and When Does Negative Feedback Matter More in Online Transactions? A Bayesian Inference Modeling and Meta-Analysis on Online Feedback Mechanisms”, Information Systems and E-Business Management

WORKING PAPERS (with Complete Manuscripts)

• Dongwon Shin, Sunghun Jung, Yi-Chun (Chad) Ho, and Gunwoong Lee, “The Digital Divide on Livestreaming Platforms: Evidence from Twitch’s Data Traffic Discrimination”
• Heejin Joo, Bongjin Sohn, and Gunwoong Lee, “Does Rich Information Matter in Online Review Content? Evidence from Product Review Videos”
• Bongjin Sohn, Gunwoong Lee, Jee-hae Lim, and Ziru Li, “Impact of Financial APIs on the Trade Outcome of Foreign Investors”
• Mingi Song, Jiwon Lee, and Gunwoong Lee, “The Impact of Interaction Effort on User Engagement: Evidence from Live-streaming Videos”
• Bongjin Sohn, Seungwook Jin, Jinsoo Han, Keumseok Kang, and Gunwoong Lee, “Search Time and Variety Seeking in Digital Content Consumption”
• Gunwoong Lee, T. S. Raghu, and Sungho Park, “The Role of Producer-generated Cues in Mobile App Markets”
• Gunwoong Lee and T. S. Raghu, “The Timing of Quality Updates in Mobile Apps Markets”
• Nila Zhang, Si Siew Kien, and Gunwoong Lee, “Sharing Economy Disruption and the Quest for New Institutional Legitimacy”   

WORK IN PROGRESS

• Miaozhe Han, Keongtae Kim, Mingi Song, and Gunwoong Lee, “Impact of Live Shopping on Sellers on an E-commerce Platform”
• Mingi Song and Gunwoong Lee, “Should be a First Mover, Fast Follower, or just Stay? Re-categorization of Digital Products on Online Platforms
• Hyunju Ju, Hyeokkoo Eric Kwon, Jinsoo Han, and Gunwoong Lee, “The Impact of Virtual Queues on Local Economies”
• Bongjin Sohn, Hyeseon Choo, Jae Wook Kim, and Gunwoong Lee, “Dynamics of Digital Customer Experience Journey”
• Bongjin Sohn, Gunwoong Lee, and Antino Kim “The Impact of AI-based Recommendations on User Decision Makings for Serialized Content Consumption”  
• Mingi Song, Gunwoong Lee, and Antino Kim “Freemium Strategy and Recommendations for Serialized Content”
• Jiwon Lee and Gunwoong Lee “The Impact of Revenue-based Recommender Systems on User Search Behaviors”
• Hyunwoo Kang, Seokchae Yoon, Kiyoung Kim, Dongwon Lee, Gunwoong Lee “The Impact of Personalized Review Comments on Drivers’ Behaviors: Evidence from Ride-sharing Services”

SELECTED CONFERENCE PROCEEDINGS & PRESENTATIONS

[2024]

• Hyeonju Ju, Jinsoo Han, Hyeokkoo Eric Kwon, Gunwoong Lee (2024) “Spillover Effects of Virtual Queue Services on Local Businesses”, Post-ICIS KrAIS Research Workshop, Bangkok, Thailand, December 19, 2024, Best Paper
• Bongjin Sohn, Ziru Li, and Gunwoong Lee (2024) “Impact of Financial APIs on the Trade Outcome of Retail Investors, Post-ICIS KrAIS Research Workshop, Bangkok, Thailand, December 19, 2024.
• Bongjin Sohn, Gunwoong Lee, and Ziru Lee (2024) “The Impact of Open APIs of Financial Market on the Trade Outcomes in Perspectives of Retail Investors” International Conference on Information Systems (ICIS), Bangkok, Thailand, December 15-18, 2024
• Mingi Song and Gunwoong Lee (2024) “Strategic Category Migration: Responding to Category Splits on Online Platform” International Conference on Information Systems (ICIS), Bangkok, Thailand, December15-18, 2024
• Hyeonju Ju, Jinsoo Han, Hyeokkoo Eric Kwon, Gunwoong Lee (2024) “Spillover Effects of Virtual Queue Services on Local Businesses” The Korea Society of Information Systems (KIS), Masan, Korea, October 2024
• Mingi Song and Gunwoong Lee (2024) “Optimizing Sales Through Seller-Driven Strategic Category Migration in Response to Platform-Induced Taxonomy Changes” The Korea Society of Information Systems (KIS), Masan, Korea, October 24-25, 2024
• Bongjin Sohn, Ziru Li, and Gunwoong Lee (2024) “The Impact of Financial APIs on the Trading Outcomes of Retail Investors” Conference on Information Systems and Technology (CIST), Seattle, WA, October 19-20, 2024
• Bongjin Sohn, Ziru Li, and Gunwoong Lee (2024) “Impact of Financial APIs on the Trade Outcome of Retail Investors,” INFORMS Annual Meeting, Seattle, WA, October 20-23, 2024
• Bongjin Sohn, Hyeseon Choo, Jae Wook Kim, and Gunwoong Lee (2024) “Dynamics of Digital Customer Experience Journey,” The Annual Pacific Asia Conference on Information Systems (PACIS), Ho Chi Minh City, Vietnam, July 1-5, 2024
• Bongjin Sohn, Ziru Li, and Gunwoong Lee (2024) “Impact of Financial APIs on the Trade Outcomes of Retail Investors,” The Annual Pacific Asia Conference on Information Systems (PACIS), Ho Chi Minh City, Vietnam, July 1-5, 2024
• Bongjin Sohn, Ziru Li, and Gunwoong Lee (2024) “The Impact of Financial Technology on the Trade Outcomes in terms of Retail Investors”, KrAIS Summer Workshop, Seoul Korea, July 12-13, 2024
• Bora Jeong, Keongtae Kim, and Gunwoong Lee (2024) “The Impact of Live Sports Broadcasting on Digital Piracy and its Societal Consequences”, The Hawaii International Conference on System Sciences (HICSS), Honolulu, HI, January 3-7, 2024

[2023]

• Mingi Song, Gunwoong Lee, and Keongtae Kim (2023) “
• ”, International Conference on Information Systems (ICIS), Hyderabad, India, December 10-13, 2023, Best Paper Nominee
• Dongwon Shin and Gunwoong Lee (2023) “The Impact of Network Neutrality Violation on the Streaming Platform Ecosystem: Evidence from Twitch TV”, International Conference on Information Systems (ICIS), Hyderabad, India, December 10-13, 2023
• Dongwon Shin, Sunghun Chung, and Gunwoong Lee (2023), “The Digital Divide on Livestreaming platforms: Evidence from Twitch's Data Traffic Discrimination”, Post-ICIS KrAIS Research Workshop, Hyderabad, India, December 13, 2023, Best Paper
• Bongjin Sohn, Heejin Joo, and Gunwoong Lee (2023) “Does Rich Information Matter in Online Review Contents?: Evidence from Product Review Videos”, Workshop on Information Technologies and Systems (WITS), Hyderabad, India, December 13-15, 2023
• Bora Jeong, Keongtae Kim, and Gunwoong Lee (2023) Digital Piracy of Live Content and Online Illegal Gambling: Evidence from Live Sports Broadcasting, Conference on Information Systems and Technology (CIST), Phoenix, AZ, October 14-15, 2023
• Dongwon Shin, Sunghun Chung, and Gunwoong Lee (2023). The Digital Divide on Livestreaming platforms: Evidence from Twitch's Data Traffic Discrimination. Conference on Information Systems and Technology (CIST), Phoenix, AZ, October 14-15, 2023
• Mingi Song and Gunwoong Lee (2023). “Should be a First Mover, Fast Follower, or Just Stay?: Re-Categorization of Digital Products on Online Platforms”, INFORMS Annual Meeting, Phoenix October 15-18,, AZ, October 2023
• Dongwon Shin, Sunghun Chung, and Gunwoong Lee (2023). “The Digital Divide on Livestreaming platforms: Evidence from Twitch's Data Traffic Discrimination”, INFORMS Annual Meeting October 15-18,, Phoenix, AZ, October 2023
• Bongjin Sohn, Heejin Joo, and Gunwoong Lee (2023) “Does Rich Information Matter in Online Review Videos?”, INFORMS Annual Meeting, Phoenix, AZ, October 15-18, 2023
• Gunwoong Lee (2023) “The Future of AI-driven Entertainment Industry”, Korea Media Management Association Special Seminar, Seoul, Korea, July 12, 2023
• Jinsoo Han, Gunwoong Lee, Keongtae Kim, and Dokyun Lee (2023) “Mobile Location-based Recommendation Systems and Local Economy: Evidence from the Restaurant Industry”, KrAIS Summer Workshop, Seoul, Korea, July 4-6, 2022
• Dongwon Shin and Gunwoong Lee (2023). “The Impact of Network Neutrality Violation on the Streaming Platform Ecosystem: Evidence from Twitch TV”, Feeder Workshop of WITS, Seoul, Korea, May 12, 2023.
• Bongjin Sohn, Hyeseon Choo, Jaewook Kim, and Gunwoong Lee (2023) “Digital Transformation and Consumer Purchase Journey”, The Korea Society of Management Information Systems (KMIS), Seoul, Korea, June 8-10,2023
• Bongjin Sohn and Gunwoong Lee (2023) “The Impact of Acquisition and Utilization of Privacy Labels on Mobile App Success”, The Korea Society of Management Information Systems (KMIS), Jeju, Korea, June 8-10, 2023
• Dongwon Shin, Gunwoong Lee (2023) “The Impact of Network Neutrality Violation on the Streaming Platform Ecosystem: Evidence from Twitch TV”, The Korea Society of Management Information Systems (KMIS), Jeju, Korea, June 8-10, 2023, Best Paper
• Ziru Li, Gunwoong Lee, T.S. Raghu, Zhan (Michael) Shi (2023) “Does Data Privacy Regulation Only Benefit Contracting Parties? Evidence from International Digital Product Market”, The Hawaii International Conference on System Sciences (HICSS), Maui, HI, January 2023
• Jaebong Son and Gunwoong Lee (2023) “Understanding the Association between Star Ratings and Review Helpfulness: The Perspectives of Expectation Confirmation Theory and Negativity Bias”, The Hawaii International Conference on System Sciences (HICSS), Maui, HI, January 3-6 2023

[2022]

• Seungwook Jin, Bongjin Son, Jinsoo Han, Keumseok Kang, and Gunwoong Lee (2022) “Search for the Next Superstar: the Impact of Covid-19 on Variety Seeking in Digital Content Consumption”, 32nd Workshop on Information Technologies and Systems (WITS), Denmark December 14- 16, 2022
• Bora Jeong, Keongtae Kim, and Gunwoong Lee (2022) “Digital Piracy of Live Content and Illegal Gambling: Evidence from Live Sports Broadcasting” Post-ICIS KrAIS Research Workshop, Denmark December 14, 2022, Best Paper
• Jinsoo Han, Keongtae Kim, and Gunwoong Lee (2022) “Mobile Location-based Recommendation Systems and Local Economy”, Post-ICIS KrAIS Research Workshop, Denmark December 14, 2022
• Mingi Song, Gunwoong Lee, and Keongtae Kim (2022). “The Impact of Bike Sharing Services on Local Business”, Post-ICIS KrAIS Research Workshop, Denmark December 14, 2022
• Bongjin Sohn, Seungwook Jin, Jin Soo Han, Keumseok Kang, Gunwoong Lee (2022) “Searching for the Next Superstar: The Impact of Increased Search Time on Digital Product Consumption”, Post-ICIS KrAIS Research Workshop, Denmark December 14, 2022
• Bora Jeong and Gunwoong Lee (2022) “Digital Piracy of Time-sensitive Content and Illegal Gambling: Evidence from Live Sports Broadcasting”, Korean Scholars of Marketing Science (KSMS), Seoul, November 5, 2022.
• Bongjin Sohn, Seungwook Jin, Jinsoo Han, Keumseok Kang, Gunwoong Lee (2022) "Search Time and Variety Seeking in Digital Content Consumption,” The Korea Society of Management Information System (KMIS), Seoul, Korea, November 11, 2022
• Bora Jeong and Gunwoong Lee (2022) “Digital Piracy of Time-sensitive Content and Illegal Gambling: Evidence from Live Sports Broadcasting”, The Korea Society of Management Information Systems (KMIS), Jeju, Korea, June 9 -11, 2022
• Mingi Song, Gunwoong Lee, and Keongtae Kim (2022), “The Impact of Bike Sharing Services on Local Business”, The Korea Society of Management Information Systems (KMIS), Busan, Korea, June 9-11, 2022. Best Paper
• Chang Peipei, Bongjin Sohn, Gunwoog Lee (2022), “Data Acquisition and Utilization for Mobile App Software,” The Korea Society of Management Information System (KMIS), Busan Korea, June 9 -11, 2022
• Mingi Song, Gunwoong Lee, and Keongtae Kim (2022). “The Impact of Bike Sharing Services on Local Business”, WITS Feeder Workshops, Seoul, Korea, November 4, 2022
• Seungwook Jin, Bongjin Son, Jinsoo Han, Keumseok Kang, and Gunwoong Lee (2022) “Search for the Next Superstar: the Impact of Covid-19 on Variety Seeking in Digital Content Consumption”, (Workshop on Information Technologies and Systems (WITS) Feeder Workshops, Seoul, Korea, November 4, 2022
• Jinsoo Han, Keongtae Kim, and Gunwoong Lee (2022) “Mobile Location-based Recommendation Systems and Local Economy”, Statistical Conference in E-Commerce Research (SCECR), Madrid, Spain June 21-22, 2022

[2021]

• Ziru Li, Gunwoong Lee, T.S. Raghu, Zhan (Michael) Shi (2021) “Digital Trade Implications of Privacy Regulations: Evidence from the Implementation of GDPR”, The Workshop on Information Systems and Economics (WISE), Austin, TX, December 16-17, 2021
• Mingi Song, Alex Jiyoung Kim, and Gunwoong Lee (2021) “The Impact of Interactive Content on User Engagement in Live-streaming Videos”, INFORMS Annual Meeting, Anaheim, CA, October 24-27, 2021
• Heejin Joo and Gunwoong Lee (2021) “The Effects of Product Attributes and Information Presentations on Perceived Value: Based on the User Evaluation”. INFORMS Annual Meeting, Anaheim, CA, October 24-27, 2021
• Mingi Song, Jeongmin Kim, Gunwoong Lee (2021) “The Role of Moderators in Live Streaming” Korea Internet E-commerce Association, Jeju, Korea, November 2021
• Heejin Joo and Gunwoong Lee (2021) “Does Rich Information Matter in Online Review Videos?”, Korea Internet E-commerce Association, Jeju, Korea, November 2021
• PeiPei Chang and Gunwoong Lee (2021) “Data-Driven Mobile App Software Success”, Korea Internet E-commerce Association, Jeju, Korea, November 2021

[2020]

• Gunwoong Lee, Alex Jiyoung Kim, Taekyung Kim (2020), “The Matching Effect between Product-understanding Task and Information Presentation Format on User Engagement”, The Annual Pacific Asia Conference on Information Systems (PACIS), Dubai, UAE, June 2020.
• Mingi Song and Gunwoong Lee (2020). “What is the Real Driving Force in Media Content Success?  Evidence from YouTube Video Comments”, Proceedings of the KAIS-KIECA, Jeju, Korea, November 2020
• Keongtae Kim and Gunwoong Lee (2020). “AI-powered Location Search and Local Economy”, Proceedings of the KAIS-KIECA, Jeju, Korea, November 2020
• Yichao Lu and Gunwoong Lee (2020). “The Impact of user Engagement on the Success of Live Streaming Services”, Proceedings of the KAIS-KIECA, Jeju, Korea, November 2020
• Heejin Ju, Jeongmin Kim, and Gunwoong Lee (2020). “The impact of AI-based Recommendations on Local Businesses”, Proceedings of the KAIS-KIECA, Jeju, Korea, November 2020
• Mingi Song and Gunwoong Lee (2020). “The Impact of User-generated Comments on the Success Creator-generated Content?”, The Korea Entrepreneurship Society, Seoul, Korea, November 2020
• Nila Zhang and Gunwoong Lee (2020). “Smart Product Innovation and User-perceived Benefits”, The Korea Entrepreneurship Society, Seoul, Korea, November 2020
• Yichao Lu and Gunwoong Lee (2020). “The Role of User Engagement in Fostering the Success of Live Streaming Videos”, The Korea Entrepreneurship Society, Seoul, Korea, November 2020
• Heejin Ju and Gunwoong Lee (2020). “AI-based Search Services and Local Economy”, The Korea Entrepreneurship Society, Seoul, Korea, November 2020

[2019]

• Heejin Joo and Gunwoong Lee (2019), “Unboxing Videos and User Engagement”, Post-ICIS KrAIS Research Workshop, Munich, Germany, December 2019, Best Paper
• Shixin Zhou and Gun-Woong Lee (2019) The Matching Effect between Product-understanding Task and Information Presentation Format on User Engagement Post-ICIS KrAIS Research Workshop, Munich, Germany, December 2019, Best Paper
• Kim, H. M., Bock, G. W., and Lee, Gunwoong (2019), “Predicting Ethereum Prices using Machine Learning and Block Chain Information”, The Americas Conference on Information Systems (AMCIS) 2019, Mexico.
• Kim, Y. S. and Lee, Gunwoong (2019) “Linkage of Virtual Activities with Real Money Spending”, The Americas Conference on Information Systems (AMCIS) 2019, Mexico. Best Paper

[2018]

• Yoo, H. S., Park, K. B., Lee, Gunwoong, and Bock, G. W. (2018), “Role of Social Media in Fostering Effective Health Management”, The International Conference of Information Systems (ICIS) 2018, San Francisco.
• Zhang, N., Sia, S. K., and Lee, Gunwoong (2018), “Sharing Economy and New Institutional Legitimacy”, Pacific Asia Conference on Information Systems (PACIS) 2018, Japan.

[2017]

• Jang, M., Yoo, B., Kim, C., and Lee Gunwoong (2017), “Why Do You Want to Pay For Fun? Investigating the Key Motivators of In-App-Purchase Consumption in Mobile Applications”, The 28^th Workshop on Information Systems and Economics (WISE) 2017, Seoul, Korea
• Zhang, N., Sia, S. K., and Lee, Gunwoong (2017), “Sharing Economy Disruption and the Quest for New Institutional Legitimacy”, The International Conference of Information Systems (ICIS) 2017, Seoul, Korea.
• Lee, Gunwoong (2017), “The Timing of Mobile App Quality Updates”, Pre-ICIS SIGDSA 2017, Seoul, Korea.
• Zhang, N. and Lee, Gunwoong (2017), “Consumer Perceived Value of Digital Product Innovations”, The Americas Conference on Information Systems (AMCIS) 2017, Boston, MA.
• Zhang, N. and Lee, Gunwoong, (2017) “Consumers’ Evaluation of Digital Product Innovation: Evidence from Mobile Devices”, The 2017 Academy of Management (AOM) Meeting, Atlanta, GA.

[2016]

• Lee, Gunwoong and Raghu, T. S (2016), “The Role of Quality in Mobile App Markets”, Proceedings of International Conference of Information Systems (ICIS) 2016, Dublin, Ireland.
• Zhang, N. and Lee, Gunwoong  (2016), “Anatomy of Digital Product Innovation”, Proceedings of the Post-ICIS LG CNS/KrAIS Workshop 2016, Dublin, Ireland, Best Paper Runner-up.
• Lee, Gunwoong and Zhang, N. (2016), “Consumer Perceived Innovation: Evidence from Mobile Devices”, The 17^th International Conference on Electronic Commerce (ICEC) 2016, Seoul, Korea.
• Lee, Gunwoong and Raghu, T. S (2016), “The Value of Quality in Long-tail Markets”, Proceedings of the Mobile Big Data Conference 2016, Hong Kong.

[ ~  2015]

• Lee, Gunwoong and Raghu, T. S (2015), “The Value of Software Quality Updates ”, Proceedings of the Post-ICIS LG CNS/KrAIS Workshop 2015, Fort Worth, TX.
• Lee, Gunwoong and Raghu, T. S (2015), “Mobile Apps Success when Popularity meets Efforts”, The 16^th International Conference on Electronic Commerce (ICEC) 2015, Seoul, Korea.
• Lee, Gunwoong, Raghu, T. S., and Park, S. H. (2014), “Do App Product Descriptions Matter? Evidence from Mobile Apps Store Markets”, invited to the session on The Economic and Social Impact of Mobile Apps. INFORMS 2014, San Francisco, CA.
• Lee, Gunwoong, Shao, B., and Vinze, A. (2013), “Societal Transformation through ICT”, the Pre-ICIS Workshop for MISQ Special Issue on ICT and Societal Challenges 2013, Milan, Italy.
• Lee, Gunwoong, Raghu, T. S., and Park, S. H. (2013), “Do Product Descriptions Matter?”, Proceedings of the Post-ICIS LG CNS/KrAIS Workshop 2013, Milan, Italy. Best Paper
• Lee, Gunwoong, Shao, B., and Vinze, A. (2012), “Socioeconomics and Sociopolitical Transformation through Information and Communication Technologies: Evidence from Transition Economies”, Proceedings of the International Conference on ICT Management for Global Competitiveness and Economic Growth (ICTM) 2012, Wroclaw, Poland.
• Lee, Gunwoong, Shao, B., and Vinze, A. (2012), “The role of Information and Communication Technologies in Transition Economies”, Proceedings of the 18^th Americas Conference on Information Systems 2012, Seattle, WA.
• Lee, Gunwoong and Raghu, T. S. (2011), “Mobile Apps Sustainability: Evidence from App Store Market” Proceedings of the WEB2011, Workshop on eBusiness 2011, Shanghai, China.
• Lee, Gunwoong and Kulkarni, U. (2011), “Business Intelligence in Corporate Risk Management”, Proceedings of the 17^th Americas Conference on Information Systems 2011, Detroit, Michigan.
• Lee, Gunwoong and Raghu, T. S. (2011), “Product Portfolio and Mobile Apps Success: Evidence from App Store Market” Proceedings of the 17^th Americas Conference on Information Systems 2011, Detroit, Michigan.
• Yoo, B., Kwon, S., Kim, J., Shang, W., and Lee, Gunwoong (2007),”Reserve Price Reporting Mechanisms for Negotiation Support Systems”, Proceedings of the Pacific Asia Conference Information Systems 2007, Auckland, New Zealand. Best Paper Nominee.
• Yoo, B. and Lee, Gunwoong (2007), “An Alternative Approach in Analyzing the Impacts of Online Feedback System: A Bayesian Inference Model”, Proceedings of the WEB2007, Workshop on eBusiness 2007, Montreal, Canada. Best Paper Nominee.
• Park, J., Yoo, B., and Lee, Gunwoong (2007), “The Impacts of Online Negative Reviews”, Proceedings of the 7^th Asian eBusiness Workshop, Beijing, China.
• Lee, Gunwoong and Yoo, B. (2006), “Analyzing the Impacts of Online Feedback System Based on A Bayesian Approach”, Proceedings of the KMIS2006, Seoul, Korea.