박찬수Park, Chan Su
- 마케팅에 대한 계량적접근, 브랜드자산 측정
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- BBA, Seoul National University, 1985
- MBA, University of Michigan, Ann Arbor, 1987
- MS in Statistics, Stanford University, 1992
- PhD in Business, Stanford University, 1992
- Assistant Professor of Marketing, Hankuk University of Foreign Studies, 1993-1997
- Assistant Professor of Marketing, Korea University Business School, 1997-1999
- Associate Professor of Marketing, Korea University Business School, 1999-2003.
- Visiting Scholar, Stanford University, 2000-2001.
- Professor of Marketing, Korea University Business School, 2004-Present.
- Marketing Area Chair, Korea University Business School, 2005-2007.
- Associate Dean, Korea University Business School, 2010-2012.
- Chair of Department of Business Administration and Department of International Business, Graduate School, Korea University, 2010-2012.
- Area Editor (Marketing), Journal of the Korean Academic Society of Business Administration, 2013-2015.
- Editor-in-Chief, Journal of Korean Marketing Association, 2014-2016.
- Director, Institute for Business Research and Education, Korea University, 2016-2018.
- Henry Ford II Scholar (1987).
- Doctoral Consortium Fellow, American Marketing Association (1991).
- Best Paper Award, Korea Marketing Review (1996).
- Donald R. Lehmann Award for Outstanding Dissertation-Based Article in Marketing Research, American Marketing Association Marketing Research Special Interest Group (with V. "Seenu" Srinivasan)(1997).
- Asia-Pacific Top 10 Researcher (2002).
- Teaching Excellence Award, Korea University Business School (2002).
- Best Reviewer Award, Journal of Consumer Studies (2004).
- Teaching Excellence Award, Korea University (2004, 2005, 2006, 2007, 2008, 2009, 2011, 2014, 2016).
- John D.C. Little Best Paper Award Finalist (2006).
- SK Best Reviewer Award, Korean Academic Society of Business Administration (2014).
- A Survey-Based Method for Measuring and Understanding Brand Equity and its Extendibility, Journal of Marketing Research, 1994 (with V. "Seenu" Srinivasan).
- An Empirical Assessment of Explanatory and Predictive Power of an Advertising-to-Sales Ratio Model, Journal of the Korean Association of Business Administration, 1995.
- Brand-Naming as a Strategic Response to Entry, Review of Economics and Business, 1996.
- Surprising Robustness of the Self-Explicated Approach to Customer Preference Structure Measurement, Journal of Marketing Research, 1997 (with V. "Seenu" Srinivasan).
- The Effects of Discounted Gift Certificates on Price Competition, Korea Marketing Review, 1997.
- An Empirical Study on the Effects of New Car Launches on Used Car Prices: Substitution and Brand-Building Effects, Korea Marketing Review, 1998.
- Effects of Corporate Identity Program on the Profit Performance of the Firm, Korea Marketing Journal, 2001 (with Tae Hee Lee).
- The Relationship between Critical Reviews and Performance of Movies: Does it Hold in the Internet Era? Korea Marketing Review, 2001 (with Hyung Hyun Park)
- A Comparative Analysis of Two Royalty Structures in Franchising under Demand Uncertainty. Journal of Retailing and Consumer Services, 2002 (with Seungwon Jeon).
- A Comparison of Debt Aversions in Vacation Plans and Personal Computers through Double-Entry Mental Accounting Model, Journal of Consumer Studies, 2002 (with Taigon Kwon)
- A Critical Review and Assessment of 10 Years of New Product Awards from 10 Major Newspapers, Korea Marketing Journal, 2002 (with Junsuk Lee).
- The Robustness of Hierarchical Bayes Conjoint Analysis under Alternative Measurement Scales, Journal of Business Research, 2004.
- A Study on the Current State and Issues of Brand Manager System in Korea, Design and Brand Management Journal, 2004 (with Hyun-Sook Hwang).
- A Critical Review and Assessment of Brand Awards from 10 Major Newspapers, Korea Marketing Journal, 2005 (with Yon Soo Park).
- An approach to the measurement, analysis, and prediction of brand equity and its sources. Management Science, 2005 (with V. Srinivasan and Dae Ryun Chang).
- Consumer Responses toward Hit Product Awards: The Moderating Role of Product Knowledge and Brand Strength, Korea Marketing Review, 2006 (with Gangseog Ryu and Jongchul Park).
- Developing a Scale for Measuring Sense of Online Community (SOC), Korea Marketing Review, 2007 (with Onsuk Lim and Ki Soon Lee).
- A Two-Stage Model of the Effects of Keyword Searches on Sales, Korea Marketing Journal, 2008 (with Jihoon Cho).
- Measuring Self-Image Congruity via Polynomial Regression: Comparisons with Indirect and Direct Measures, Korea Marketing Review, 2008 (with Yongwoon Kim and Jung-Min Jang).
- Ten Years of Research on Brands: Research Findings and Future Priorities, Journal of Consumer Studies, 2010 (with Sung-Youl Jun).
- Marketing Strategy in the Era of Social Media, Trends and Issues in Academic Research, The National Academy of Sciences, Republic of Korea, 2012.
- Effects of Incongruent Modifier and Self-Regulatory Focus on Brand Name Evaluation, Journal of Brand Design Association of Korea, 2013 (with Ti Wen Kuo).
- Effects of Product Number and Brand Breadth on the Evaluations of an Extended Product, Asia Marketing Journal, 2013 (with Minsun Yeu et al.).
- Samsung’s New Management and Brand-Centered Management of Samsung Electronics, Journal of Korean Academic Society of Business Administration, 2014 (with Han Ku Kim).
- Does Advertising Exposure Prior to Customer Satisfaction Survey Enhance Customer Satisfaction Ratings? Marketing Letters, 2015 (with Eun Young Lee).
- Relationship between Surprise and Customer Delight: Focusing on Types of Surprises and Products, Journal of Consumer Studies, 2017 (with Eun Young Lee).
- Two Dimensions of Customer Satisfaction: The Effects of Satisfaction and Dissatisfaction on Repurchase Intentions with Moderating Role of Regulatory Focus, Academy of Customer Satisfaction Management, 2017 (with Eun Young Lee).
- The Relationship among Surprise, Anger, and Repurchase Intentions in a Negative Consumption Experience, Journal of Product Research, 2018 (with Eun Young Lee).
- New Product Marketing(신상품마케팅), 1995, Seoul: Sigma Press (with Youjae Yi; the Korean Translation of Design and Marketing of New Products by Glen L. Urban and John R. Hauser).
- Marketing Principles(마케팅원리), 6th Ed., 2018, Seoul: Bobmunsa.