Tenure Tracks
Tony C. Garrett가렛 토니 (Garrett, Tony C.)
- Marketing
- Professor
- Marketing - Innovation and Product Management
- Room 510 In KUBS Main bldg.
- TEL : 02-3290-2833
- Email : tgarrett@korea.ac.kr
- Fax :
- Homepage :
- Office Hour :
Education
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University of Otago, New Zealand
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Ph.D. in Marketing (2003)
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Career
Academic Positions
Korea University Business School
Korea University Business School
- Associate Professor (Mar. 2013 ~ Present)
- Assistant Professor (Mar. 2009 ~ Feb. 2013)
- Visiting Professor (Mar. 2007 ~ Feb. 2009)
University of Otago, New Zealand
- Senior Lecturer (Tenured) (Mar. 2003 ~ Feb. 2007)
Institute of Innovation Research, Hitotsubashi University, Japan
- Invited Visiting Associate Professor (2002 ~ 2003)
Haute Études Commerciale, France
- Visitor and Researcher in Département de Marketing (1997)
University of Otago, New Zealand
- Lecturer (Mar. 1993 ~ Feb. 2003)
Publications
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Book Chapters
Garrett, T.C. Management in Singapore; In Asian Business and Management: Theory, Practice and Perspectives (2nd edition), Hasegawa, H. and Noronha, C. (Eds), Palgrave Macmillan, 2014
Cua, F. and Garrett, T.C., Diffusion of Innovation Theory: Inconsistency Between Theory and Practice; In Handbook of Research on Contemporary Theoretical Models in Information Systems; Dwivedi, Lal, Williams, Schneberger and Wade (Eds), IGI Global, 2009
Cua, F. and Garrett, T.C., Analysing diffusion and value creation dimensions of a business of replacing enterprise systems; In Handbook of Research on Technology Project Management, Planning, and Operations,; Kidd, T (Ed), IGI Global, 2009
Garrett, T.C. Management in Singapore; In Asian Business and Management: Theory, Practice and Perspectives, Hasegawa, H. and Noronha, C. (Eds), Palgrave Macmillan, 2009
Cua, F. and Garrett, T.C., The role of business case development in the Diffusion of Innovations theory for enterprise information systems; In Encyclopedia of Information Science and Technology, Second Edition; Khosrow-Pour, M (Ed), IGI Global, 2008
Cua, F. and Garrett, T.C., A structured approach to developing a business case for new enterprise information systems; In Encyclopedia of Information Science and Technology, Second Edition; Khosrow-Pour, M (Ed), IGI Global, 2008
Garrett, T.C.; Buisson, D.H., and Yap, C.M., National Culture Impacts On New Product Development Practices: A Cross-Cultural Comparison between Singapore and New Zealand; Developments in Australasian Marketing; Ed, R. McNaughton, JAI Press series Advances in International Marketing, 2000
Key Refereed Journal Articles
Garrett, T., Lee, SK., and Chu, K., A Store Brand’s Country of Origin or Store Image: What Matters to Consumers?, International Marketing Review, 34:2 pp.272-292 (2017).
Sun, Y., Garrett T., and Kim SJ, Do Confucian Principles enhance Sustainable Marketing and Customer Equity?, Journal of Business Research, 69:9 pp. 3772-3779 (2016).
Zhang, H., and Liang X., The Effects of Innovation-Oriented Mission Statements on Innovation Performance and Non-Financial Business Performance, Asian Journal of Technology Innovation, 23:2 (2015).
Kim, J., Kim KH., Garrett, T.C., and Jung, H., The contributions of firm innovativeness to customer value in purchasing behavior, Journal of Product Innovation Management 32:2 pp. 201-213 (2015).
Garrett, T., with Lee, SH, and Lee JH., A Study on the Attitude towards Convergent Products: A Focus on the Consumer Perception of Functionalities, Journal of Product Innovation Management, 30:1 (2013) pp. 123-135.
Lee, JH, Garrett, T., Self, D. and Findley, C. Expressive Versus Instrumental Functions on Technology Attractiveness in the UK and Korea, Journal of Business Research 65:11 (2012) pp.1600 - 1605.
Froese, F, Vo, A. and Garrett, T; Organizational Attractiveness of Foreign-based Companies: A Country-Image Perspective, International Journal of Selection and Assessment, 18: (2010).
Blakeney, A. Findley, C., Self, D., Ingram, R. and Garrett, T., Media Habits of Sensation Seekers, Journal of the Global Academy of Marketing Science, 20:2 (2010) pp. 271-281.
Browning, V., Edgar, F., Gray, B., and Garrett, T.C. “Realising Competitive Advantage through HRM in New Zealand Service Industries”, The Services Industries Journal 29:4 (2009).
Lee, N., Beatson, A., Garrett, T., Lings, I., and Zhang, X. Attitudes toward unethical selling among contemporary Chinese salespeople. Journal of Business Ethics, (2009).
Knight, J., Gao, H., Garrett, T., and Deans, K. Quest for social safety in imported foods in China:
Gatekeeper perceptions, Appetite 50 (2008) 146–157
Gray, B., Matear, S., Deans, K, and Garrett, T. “Assessing Sources of Competitive Advantage in a Service-Dominant World", Australian Marketing Journal, 15:1, (2007), pp72-78
Garrett, T.C., Buisson, D.H., Yap, C.M. “National Culture and New Product Development Integration Mechanisms: A Cross-cultural study between New Zealand and Singapore”, Industrial Marketing Management 35:3, 293-307 (2006).
Matear, S.M., Gray, B. and Garrett, T.C. “Market Orientation, Branding, “New Service Development, Market Position and Performance for Service Firms”, International Journal of Service Industry Management 15:3 284-301 (2004)
Matear, S.M., Osborne, P., Garrett, T. and Gray, B.J. “How Does Market Orientation Contribute to Service Firm Performance: An Examination of Alternative Mechanisms”, European Journal of Marketing, 36: 9, 1058-1075 (2002)
Yap, C.M., Buisson, D.H., Garrett, T.C., The Influence of Culture on Innovative Behaviour and Management in Singapore. ASEAN Journal on Science and Technology for Development,17:1, pp.117-128, (2000).
Souder, W.E., Buisson D.H., and Garrett, T.C., Success Through Customer Driven New Product Development: Lessons from Small High Technology New Zealand Firms. Journal of Product Innovation Management 14:6, 459-472, (1997).
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