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Faculty

Faculty
Information Systems

Information Systems

Hong, Se-Joon 홍세준

  • IS
  • Professor
  • IT Adoption, E-commerce/Mobile commerce, Human Factors in IT
  • Room 518 in Hyundai Motor bldg
  • TEL : 02-3290-2811
  • Email : sejoon@korea.ac.kr
  • Fax :
  • Homepage :
  • Research Interests:
    • IT Adoption and Diffusion
    • Human Factors in IT
    • IT Innovation Strategy
  • Office Hour :

Education

  • Ph.D. in Information Systems, Graduate School of Industrial Administration (GSIA), Carnegie Mellon University, May 1999
  • M.S. in Information Systems, Graduate School of Industrial Administration (GSIA), Carnegie Mellon University, February 1996
  • M.S. in Business Administration, University of Illinois at Urbana-Champaign, May 1988
  • B.A. in International Economics, Seoul National University, February, 1986

Career

  • Academic Positions
    • 2013.8 - Present: Director, Global MBA Program, Korea University Business School
    • 2009.9 - Present: Professor, Korea University Business School
    • 2010.9 - 2013.8: Research Fellow, Kumho Asiana
    • 2006.2 - 2009.8: Associate Professor, Korea University Business School 
    • 1999.8 - 2006.12: Assistant Professor, Hong Kong University of Science & Technology
    • Summer 2012, 2013, 2014: Visiting Professor, Hong Kong University of Science & Technology (Taught ISOM1380)
    • 2013.1 - 2013.2: Visiting Professor, Aoyama Gakuin University Business School, Tokyo, Japan (Taught an MBA Course "Overseas Visiting Professor Course")
       
  • Industrial Experience
    • 1992 - 1994: Brand Manager, Marketing Representative, IBM Korea ThinkPad
    • 1990 - 1991: Overseas Investment Department, Korea Investment Trust Company, Technology Stocks
    • 1989 - 1990: Foreign Exchange Trader, Treasury Department, Credit Lyonnais Seoul Branch
       
  • Other Activities
    • Vice President, The Korea Society of Management Information Systems, 2012.
    • Editorial Board of Reviewers, Journal of Global Information Management, 2008 - 2010.9.
    • Associate Editor, Asia Pacific Journal of Information Systems, 2009 - 2013.
    • Member-At-Large, the Korea Society of Management Information Systems, 2008 - 2009.
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Publications

  1. Hong, Se-Joon, Lui, C., Hahn, J.P., Moon, J.Y. and Kim, T. “How Old Are You Really?: Cognitive Age in Technology Acceptance,” Decision Support Systems, 56,  pp. 122-130, December 2013. 
  2. Cho, Sook-Hyun and Hong, Se-Joon "Gender Differences in Blog User Satisfaction: Visual Design and Preferences," Social Behavior and Personality, 41:8, pp. 1319-1332, 2013.
  3. Venkatesh, V., Xu, X., Hong, Se-Joon, Tam, K.Y. and Thong, J. “Consumer Acceptance of Personal Information and Communication Technology Services,” IEEE Transactions on Engineering Management, 58:4, pp. 613-625. November 2011.
  4. Cho, Sook-Hyun, Hong, Se-Joon, Moon, Jae Yun, “Exploring the Role of Visual Design in IT Acceptance: A Study of Blog Websites,” Information, 14:9, September 2011.
  5. Lee, Inseong, Kim, Jinwoo, Choi, Boreum, Hong, Se-Joon “Measurement Development for Cultural Characteristics of Mobile Internet Users at the Individual Level,” Computers in Human Behavior, 26, pp. 1355-1368, November 2010.
  6. Xu, Xin, Venkatesh, V., Tam, K.Y., and Hong, Se-Joon "Consumer Migration to the Newest Technology Platform Generation: Roles of Hierarchy, Current Generation, and Complementarities," Management Science, 56:8, pp. 1304-1323, August 2010.
  7. Lee, Janghyuk, Hong, Se-Joon, Sawng, Y., and Kim, J. “Perceived Subjective Features of Software Components: Consumer Behavior in a Software Component Market,” ETRI Journal, 31:3, pp. 304-314, June 2009.
  8. Hong, S.J., Thong, Y.L., Moon, J.Y., and Tam, K.Y. "Understanding the Behavior of Mobile Data Services Consumers," Information Systems Frontiers, 10, pp. 431-445, 2008.
  9. Lee, I., Lee, K., Choi, G., Yang, S., Lim, S., Jeon, S., Kim, J., and Hong, S.J. “A Theoretical Integration of User Satisfaction and Emotional Attachment,” Korea Management Review, 37:5, pp. 1171~1203, 2008.
  10. Lee, I., Choi, B., Kim, J.W., and Hong, Se-Joon "Culture-Technology Fit: Effects of Cultural Characteristics on the Post-Adoption Beliefs of Mobile Internet Users," International Journal of Electronic Commerce (IJEC), 11:4, pp. 11-51, 2007.
  11. Lee, I., Lee, Y., Kim, J., and Hong, S.J. “A Cross-National Study on Mobile Internet Value Structures,” Journal of Information Technology Applications & Management, 14:3, 2007
  12. Hong, Se-Joon and Tam, K.Y. “Understanding the Adoption of Multipurpose Information Appliances: The Case of Mobile Data Services,” Information Systems Research, 17:2, pp. 162-179, 2006.
  13. Hong, Se-Joon, Thong, J., and Tam, K.Y. “Understanding Continued Usage Behavior in the Context of Mobile Internet: A Test of Three Models,” Decision Support Systems, 42, pp. 1819-1834, 2006.
  14. Thong, J., Hong, Se-Joon, and Tam, K. Y. “The Effects of Post-Adoption Beliefs on the Expectation-Confirmation Model for Information Technology Continuance,” International Journal of Human-Computer Studies, 64, pp. 799-810, 2006.
  15. Hong, Se-Joon, Tam, K.Y., and Kim, J.W. “Mobile Data Service Fuels the Desire for Uniqueness,” Communications of the ACM, 49:9 pp. 89-95, 2006.
  16. Lee, I., Kim, J.W., Lee, Y., Hong, Se-Joon, Tam, K.Y., Naruse, K., and Maeda, Y. “Exploring E-Business Implications of the Mobile Internet: A Cross-National Survey in Hong Kong, Japan, and Korea,” International Journal of Mobile Communications, 2:1, pp. 1-21, 2004.
  17. Hong, Se-Joon. and Lerch, F.J. “A Laboratory Study of Consumers’ Preferences and Purchasing Behavior in regard to Software Components,” The DATA BASE for Advances in Information Systems, 33:3, pp. 23-37, 2002.
  18. Hong, Se-Joon. “Information Processing Costs in Online Stock Trading,” Electronic Markets, 10:3, pp. 192-196, 2000.
  19. Flor, N., Lerch, F.J., and Hong, Se-Joon “Software Components Engineering: A Market-Driven Approach to Software Engineering Education,” Annals of Software Engineering, 6, pp. 223-251, 1999.
  20. Lerch, F.J., Flor, N., Fichman, M., and Hong, Se-Joon “Software Reuse and Competition: Consumer Preferences in a Software Component Market,” Annals of Software Engineering, 5, pp. 53-83, 1998.
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Books

Book Chapter
"Towards Reliable Metrics for Cultural Aspect of Human-Computer Interaction: Focusing on the Mobile Internet in Three Asian Countries," in Human Computer Interaction in Management Information Systems, Volume 2: Applications, D. Galletta & P. Zhang (eds.), Advances in Management Information Systems Series, M.E. Sharpe, September 2006.
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Research

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