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Faculty
Tenure Tracks

Tenure Tracks

Yoo, Shijin 유시진

  • Marketing
  • Professor
  • Quantitative Marketing Models, Customer Equity, Marketing-Finance Interface
  • Room 517 in LG-POSCO bldg.
  • TEL : 02-3290-2827
  • Email : shijinyoo@korea.ac.kr
  • Fax : +82-2-922-0777
  • Homepage :
  • Office Hour :

Education

  • University of California at Los Angeles (UCLA), USA 
    • Ph.D. in Marketing (June 2004) 
  • Seoul National University, Korea 
    • M.B.A. in International Business and Strategy (February 1994) 
    • B.A. in Business Administration (February 1992)

Career

Academic Positions
  • Assistant, Associate, and Professor, Korea University, Seoul, Korea (2007 – Present) 
  • Assistant Professor, Singapore Management University, Singapore (2004 – 2007) 
     
​Industrial Experience
  • Manager, Daewoo Motor Sales Corporation, Korea (1994 - 1999)
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Publications

  • "A True Friend or Frenemy? Cross-Platform Effects on Online Reviews in the Sharing Economy", with Hyunhee Woo, Electronic Commerce Research and Applications (2024), 64 (Mar-Apr). (SSCI)
  • "The Effect of Multiple Voting Systems on Customer Participation," with Ahyun Cho, Journal of Service Research and Studies (2023), 13(2), pp. 204 - 226. (in Korean)
  • "Has the COVD-19 Pandemic Changed the Influence of Word-of-Mouth on Purchasing Decisions?", with Kate Jeonghee Byun, Jimi Park, and Minhee Cho, Journal of Retailing and Consumer Services (2023), 74. (SSCI)
  • "Strategic Emphasis and Accounting Conservatism", with Minyoung Noh and Jimi Park, Managerial Finance (2023), 49 (3), 443 - 469. 
  • "Are More Followers Always Better? The Non-Linear Relationship between the Number of Followers and User Engagement on Seeded Marketing Campaigns in Instagram", with Suyoung Moon, Asia Marketing Journal (2022), 24 (2), 62 - 77.
  • "The Cross-Buying Effect in a Multi-Vendor Loyalty Program in Korea", with Seung Min Lee, Sang Yong Kim, and Tae Ho Song, Asian Business & Management (2021), 20, 339 - 369. (SSCI)
  • "The 4th V? The Effect of Word of Mouth Volatility on Product Performance" with Minjeong Kim, Electronic Commerce Research and Applications (2020), 44. (SSCI)
  • "Pioneering New Markets: A Case Study of SevenBrau" with Myung Soo Kang and Minjeong Kim, Asia Marketing Journal (2019), 20(4), pp. 1-19.
  • "The Synergy Effect of a Corporate-Level Loyalty Program Integration on Customer Equity" with Dae-Yun Park, Asia Marketing Journal (2019), 20(4), pp. 21-47. 
  • "Exploring the Impact of Strategic Emphasis on Advertising versus R&D During Stock Market Downturns and Upturns" with Jin Kyung Sung and Jimi Park, Journal of Business Research (2019), 94, pp. 56 - 94. (SSCI)
  • "Indulgence versus Restraint: The Moderating Role of Cultural Differences on the Relationship between Corporate Social Performance and Corporate Financial Performance" with Jieqiong Sun, Jimi Park, and Babak Hayati, Journal of Global Marketing (2019), 32(2), pp. 83 - 92.
  • "Value Relevance of Customer Equity Beyond Financial Statements: Evidence from Mobile Telecom Industry" with Yong Bum Choi, Janghyuk Lee, and Yong Keun Yoo, Asia-Pacific Journal of Accounting & Economics (2019), 26(3), pp. 281 - 300. (SSCI)
  • "The Synergy of Empowerment and Engagement: A Case of Kia Motors Slovakia's Innovative Solution" with Minsun Yeu and Weon Sang Yoo, Korea Business Review (2017), 21 (3), pp. 147 - 170. (in Korean)
  • "Does the Variance of Customer Satisfaction Matter for Firm Performance?" with Eun Young Lee and Dong Wook Lee, Asia Marketing Journal (2017), 18 (4), pp. 51 - 76.
  • "Effective Demand Lifting through Pre-Launch Movie Marketing Activities" with Tae Ho Song and Janghyuk Lee, Asia Marketing Journal (2016), 18 (3), pp. 1 - 18.
  • "Are Competitive Reactions Changing over Time?" with Jimi Park, Management Decision (2016), 54 (3), pp. 683 - 699. (SSCI)
  • "When Is Servitization a Profitable Competitive Strategy?" with Sunghee Lee and Daeki Kim, International Journal of Production Economics (2016), 173, pp. 43 - 53. (SCIE)
  • "Strategic Delegation, Quality Competition, and New Product Profitability" with Hyun Shin, Jongtae Shin, Joon Song, and Alex Kim, Management Decision (2015), 53 (3), pp. 713 - 729. (SSCI)
  • "A Critical Review of word-of-Mouth Research: Korean Journals Published between 2004 and 2014" with Gangseog Ryu, Journal of Korean Marketing Association (2015), 30 (1), pp. 145 - 176. (in Korean)
  • “The Redemption Behavior of Loyalty Points and Customer Lifetime Value" with Dae-Yun Park, Journal of the Korean Operations Research and Management Science Society (2014), 39 (3), pp. 63 - 82. (in Korean)
  • "Does Advertising Volatility Have Firm Value Relevance? An Empirical Analysis of Korean Firms" with Jimi Park, Dae-Yun Park, and Eun Young Lee, Journal of Korean Marketing Association (2013), 28 (Dec.), pp. 23 - 43. (in Korean)
  • “Paths to Success: How Do Market Orientation and Entrepreneurship Orientation Produce New Product Success?” with Jinwhan Hong and Tae Ho Song,  Journal of Product Innovation Management (2013), 30 (1), pp. 44 - 55. (SSCI)
  • “New Product Marketing Strategy: The Case of Binggrae’s ‘a Café la’” with Doo-Hee Lee, Sang Yong Kim, and Minsun Yeu, Asia Marketing Journal (2012), 14 (3), pp. 169 - 184
  • “Return on Marketing Investment: Pizza Hut Korea’s Case” with Seungil Lee, Management Decision (2012), 50 (9), pp. 1661 - 1685. (SSCI)
  • “Does Strategic Orientation in Advertising Investments Decision Moderate the Effect of Advertising on Firm Performance and Firm Value? An Empirical Analysis Using Financial Data Archives" with Dae-Yun Park, Journal of Korean Marketing Association (2012), 27 (Mar.), pp. 107 - 133. (in Korean)
  • "Passion + Innovation + Marketing = A Successful New Market Development: A Case of Pulmuone Fresh Ramen, 'Jayeonun Masitda'" with Kyounghee Chu, Doo-Hee Lee, Seong Yeon Park, Korean Journal of Marketing (2011), 13 (3), pp. 233 - 248. (in Korean)
  • “Investigating the Relationship between Sales Inertia Coefficients and Brand Characteristics" with Kyoung Cheon Cha, Journal of Korean Marketing Association (2011), 26 (Sep.), pp. 43 - 60. (in Korean)
  • “The Impact of Customer Acquisition Focus on Repeat Purchase Intention: The Moderating Role of Industry Saturation and Market Share" with Hae-Lyeon Lee, Journal of CEO and Managements Studies (2010), 13 (3), pp. 255 - 273. (in Korean)
  • “The Impact of Marketing-Induced vs. Word-of-Mouth Customer Acquisition on Customer Equity Growth” with Julian Villanueva and Dominique Hanssens, Journal of Marketing Research (2008), 45 (1), pp. 48 - 59. (SSCI)
  • “A Durable Replacement Model for Symbolic vs. Utilitarian Consumption: An Integrated Cultural and Socio-Economic Perspective” with Seh-Woong Chung and Jin K. Han, Global Economic Review (2006), 35 (2), pp. 193 - 206. (SSCI)
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Books

  • Principles of Marketing (2023, 8th ed.), with K.H. Ahn, Y.W. Ha Hakhyunsa (in Korean)
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Research

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