KUBS has established a new course, Business and Society, in 2019 to introduce basic theories and various fields of business management to first-year students, to help them grow to be business leaders meeting the educational goals of KUBS, “Business for Society – Inspiring Next Leaders.” This course was designed based on Joseph Wharton’s education philosophy expressed at the start point of modern business management education, “Business education should find solutions to the social problems inherent in our civilization, and its leaders should be community builders and leaders who are responsible for society’s shared needs.” The first half of the course examines the relationship between business and society based on topics such as the philosophical perspective of business, contemplation of leadership, understanding of business ethics, and arguments regarding the reason for the existence of businesses, and seeks to explore why it is important for corporate management to seek not only profits but also social values, and how this can be realized. The second half of the course covers the introduction of 7 sub-majors in business management offered at KUBS based on functional classification (Business Management, Accounting, Finance, MIS, Marketing, LSOM, and International Business) and asks how corporate values and social values can be pursued together within the scope of each sub-major.

This course aims to help students understand the importance of pursuing social values in business activities and foster leadership in harmony with the society. In addition, it is expected that the ultimate goal of business management, which is to help humans enjoy common good lives, will be internalized through the understanding of the relationship between each major in business management and the pursuit of social values.