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[2021 Startup Station Lecture series #5] ‘Global corporations are focusing on ESG-Innovation’ PNP Se

[2021 Startup Station Lecture series #5] ‘Global corporations are focusing on ESG-Innovation’ PNP Seoul office CEO Song Myeong Soo           The 5th special lecture of the 2021 Lecture series hosted by KUBS(Dean=Bae Johngseok) Startup Station(Director = Hojung Shin) was held on September 14th(Tue). The Lecture series is part of the Entrepreneurship Academy program of the Seung Myeong-Ho Center for Entrepreneurship Education (Director=Dongseop Lee), an education institution within the Startup Station. Lectures are given by startup mentors who are working in the field. PNP Seoul office CEO Song Myeong Soo gave an online lecture, due to COVID-19, on ‘Global corporations are focusing on ESG-Innovation.’    PNP is one of the world’s largest investing organizations that foster new startups by supporting their finances and resources. It introduces around 520 starts to global corporations and venture capitals and acts as an intermediary or investor by annually attracting an average of 250 investments or directly investing. Also, PNP functions as an open innovation platform that uses startup/educational institutes/outside institutions and other resources for corporate innovation. It boosts investment and collaborative activities among companies. PNP has shown its strengths in FinTech such as Paypal and LendingClup, among the 17 sectors and has contributed to the making of 22 unicorn enterprises.    Mr. Song emphasized ‘positioning’ based on the investment patterns of corporations. Mr. Song gave various examples to state that “positioning based on your strengths, efficient resource management and knowledge of what clients want can lead to new findings.” He introduced a case where MONARCH, the first firm to produce 100% electricity running tractors, received investments from Walmart. Mr. Song said “it might seem peculiar but it is understandable if you knew that Walmart has been interested in farming business and farming,” and said that one must be interested in the client’s situation and demands.   Also, Mr. Song said that “it is important to meet good investors and partners,” and encouraged the students to look globally rather than only domestically. He introduced investment programs and open innovations such as ‘AEPW(Alliance to End Plastic Waste)’ that invests in eco-friendly startups and ‘Benz Startup Autobahn.’ Lastly, Mr. Song hoped that the students “recognize the importance of ESG innovation and positioning” and concluded the lecture after a Q&A session.     Editor | Jung Sang Bong (College of Political Science and Economics, Political Science & International Relations ‘17)  

2021.10.05 Views 42

Completion Ceremony of the 91st Advanced Management Program (AMP) Held

Completion Ceremony of the 91st Advanced Management Program (AMP) Held The 91st KUBS (Dean=Johngseok, Bae) Advanced Management Program (AMP) Ceremony was held at the SUPEX Hall of the LG-POSCO Building on Monday, September 6th. The event was held under strict social distancing guidelines. KUBS Dean Johngseok Bae, AMP Association President Moonchan Kim, AMP Chair Professor Bokyung Bae, and other AMP Alumni Association executives also attended the meeting.   The event began with the Dean’s commencement speech. Dean Johngseok Bae said, “Congratulations to the students who have completed the AMP successfully even under the difficult situation involving the 4th wave of COVID-19.” He further mentioned, “We wish you will become respectful alumni who can contribute to improving the life of humanity, especially in this era where we lack a decent leader.”   Next, a congratulatory speech from AMP Association President Moonchan Kim followed. “You have now become our proud members of Korea University AMP Alumni Association,” he said, “We will do our best to become the global Korea University AMP.”   AMP Chair Professor Bokyung Bae mentioned that “Gaining knowledge about the constantly changing environment is the key ability to become a leader,” and that “Your efforts to create and share new knowledge will become role model for other students in the future.”   Subsequently, the valedictorian of 91st AMP class Gwangseok Kim gave a speech. Then, the certificate of completion, the plaque of honor, and the achievement plaque from the alumni association were given. Hwagu Kang received the certification of completion as a representative, and students were awarded in various categories, including the Dean’s Award, the Achievement Award, and the Exemplary Award. The ceremony ended with a marimba play from the Pulse Percussion, a team with 133K Youtube subscribers, granting of the scholarly fund, singing the school song, throwing the graduation cap, and taking commemorative photos.   Meanwhile, Korea University AMP was founded in 1975 for the first time in Korea and has a 46-year-old tradition. The program has cultivated more than 4,800 CEO alumni and has been widely known for educating the newest business theories and providing human networks, which is essential for businesspersons working in various areas such as companies, the government, and state-owned enterprises.

2021.09.14 Views 105

 Lotte Members – KUBS signs a ‘business analytics’ industry cooperation contract 

 Lotte Members – KUBS signs a ‘business analytics’ industry cooperation contract    KUBS (Dean Johngseok Bae) and Lotte Members (CEO Hyung Sik Jeon) signed an industry cooperation contract for the ‘Business Analytics Capstone Project’ on August 26th(Thu). The agreement ceremony was held online due to COVID-19, with KUBS Dean Johngseok Bae, KUBS Associate Dean Joon Ho Hwang, KUBS CDTB Director Byung Cho Kim, KUBS CDTB Director Baeho Kim and Lotte Members CEO Hyung Sik Jeon and Lotte Members Data Strategy Director Ran Sook Jung etc. attending the ceremony.   KUBS Dean Johngseok Bae expressed his appreciation of the business analytics-based industry cooperation and said, “We think this cooperation will be very meaningful for the growth of both parties.” Lotte Members CEO Hyung Sik Jeon said, “We thank KUBS for cultivating talented data business personnel that contribute to innovations in business management. We hope the research of this industry cooperation project will provide useful in the field.”   This is not the first occasion where Lotte Members and KUBS have cooperated. KUBS has been the first in Korea to establish a single-year business analytics major in master’s degree, and it consists of a field-oriented capstone project by utilizing corporate data and collaborating with corporate personnel. In 2020, the first industry cooperation between Lotte Members and KUBS yielded a data marketing strategy and statistic algorithms that contributed to Lotte Group. The participants of the 2021 Capstone Project have doubled compared to the previous year, and both institutions expect a more diverse insight.   Editor | Yoon Seon Woo (Media ’18) Photography | KUBS Management Support Team

2021.09.06 Views 88

“The 11th KUBS Teen Mentoring Day” for Future KUBS Students

“The 11th KUBS Teen Mentoring Day” for Future KUBS Students Korea University Business School (Dean= Johngseok Bae) held “The 11th KUBS Teen Mentoring Day” for high school students who wish to apply for KUBS. Many students signed up for the event, and 120 of them were selected by evaluating applications. Even under the emergence of Delta Variant and stricter social distancing guidelines, the event was held online successfully with the support of KUBS student ambassador KUBE and 10 other student mentors.   The event began with a congratulatory speech from the Associate Dean for Faculty and Academic Affairs, Jae Uuk Chun. Following lectures covered an introduction to KUBS, briefing of seven majors and three tracks in business administration, business practice, online campus tour, and lectures by KUBS students. Associate Dean Jae Uk Chun welcomed the students by saying, “We hope this event will help you choose your career paths,” and professor Weon Ssang Yoo gave a lecture on the topic “If I Were a Marketer,” which covered the basic theory of marketing on 4P.   KUBS student mentors gave a lecture on study methods. A junior student from Sejong City stated, “Before the lecture, I thought business administration was a vague field of study. But through the lecture, I could get specific information about the branches of business administration.” President of KUBE, Junhee Ji (KUBS 17) mentioned, “I was happy to share this meaningful experience with many high school students who wish to come to KUBS. We will do our best to provide other helpful and fun events,” and fostered active interaction between high school students and KUBS mentors.   In the satisfaction survey, the student participants gave positive responses regarding the event. Satisfaction for the overall program (93.75%) was the highest, followed by Q&A session (90.2%), lectures by mentors (84.9%), and business administration lecture and practice (78.57%).   “KUBS Teen Mentoring Day” is an annual event held by KUBS to enhance high school students’ academic abilities and to guide their career paths. The next KUBS Teen Mentoring Day will be held in January 2022. Moreover, “KUBS Regular Campus Tour and Meeting Day for High School Students” is expected to be held in mid-October.

2021.09.06 Views 90

International Scholar Invitation Forum held with Professor Alex Edmans of London Business School

International Scholar Invitation Forum held with Professor Alex Edmans of London Business School From the left, KUBS professors Dr. Kim Joonghyuk, Dr. Jungbien Moon, Dr. Kim Woochan, Dr. Na Hyun Seung, Dr. Kyung Suh Park   The forum was held both offline and online while abiding to guidelines to prevent the spread of COVID-19.   On July 6th(Tue), the ‘ESG International Scholar Invitation Forum,’ hosted by KUBS Asian Institute of Corporate Governance (AICG) and sponsored by ‘KUBS-SK business for Society project,’ was held both online(Zoom) and filmed in studio. The event began with the welcoming words of Professor Kyung Suh Park, head of KUBS Asian Institute of Corporate Governance (AICG), followed by a presentation from Professor Alex Edmans of London Business School and a panel discussion between KUBS professors Kim Joonghyuk(host), Kim Woochan, Jungbien Moon, and Na Hyun Seung.   Professor Alex Edmans, a globally renowned expert in ESG management, mentioned he was aware that ESG became an important topic in Korea. He emphasized the importance of financial elements in ESG management. He explained that financial elements are ‘profit’ for investors and ‘fair prices’ for society and individuals, and ESG management is ‘dividing the whole pie even more effectively.’   How can companies implement ESG management? Professor Edmans asked ‘How a purposeful business makes decisions’ and said, “it is unrealistic to serve customers, employees, suppliers, the environment and the community while providing profit to investors at the same time.” Since it is difficult to satisfy everyone, a company’s goal for ESG management should be determined by ‘Comparative Advantages’ and ‘Principle of Materiality.’ He cited “Corporate Sustainability: First Evidence on Materiality” by Khan, Serafeim, Yoon(2016) and explained that firms should contemplate what value they can deliver by utilizing their current capabilities and focus on specific issues that can be tackled rather than try to solve every problem of their ESG.     Professor Edmans introduced his book, 「Grow The Pie: How Great Companies Deliver Both Purpose and Profit」 and emphasized that ESG is ultimately a helpful value to firms and highlighted the role of shareholders for the responsibility of ESG management. He concluded the session by giving his thanks to KUBS Asian Institute of Corporate Governance for the opportunity to participate in this forum and the participants for their keen attention.   Editor | Yoon Seon Woo (Media & Communication ’18) Photography | Shin Se Rim (College of Political Science and Economics, Economics ‘18)  

2021.07.20 Views 546

CDTB Colloquium, "The digital therapeutics market is expanding – we should take interest in mana

CDTB Colloquium, "The digital therapeutics market is expanding – we should take interest in managing big data" Dae-sung Kyung, the Executive Director of Hanmi Pharmaceutical   “CDTB Colloquium – Hamni Pharmaceutical,” hosted by KUBS (Dean=Bae, Johngseok) Center for Digital Transformation & Business (CDTB; Head=Dr. Baeho Kim and Dr. Byungcho Kim) was held on Friday, July 25, in SUPEX Hall. On this day, Executive Director Dae-sung Kyung of Hanmi Pharmaceutical was invited as the keynote speaker and gave a lecture on the topic “Digital Transformation in the Healthcare Industry.” The event was held both online and offline, strictly following COVID-10 guidelines.   Before starting the lecture, Executive Director Kyung explained the pharmaceutical industry in general. The size of the pharmaceutical industry in South Korea is about 21 trillion won, accounting for about 1.2% to 1.3% of the world pharmaceutical market. In the global pharmaceutical market, United States leads the industry by taking up to 40% of market shares, followed by Europe, China, and Japan. While analyzing the hiring trends in the South Korean pharmaceutical industry, Director Kyung mentioned that although he is a business major, the pharmaceutical sector is open to people from different academic backgrounds. In addition, he showed a positive outlook on the development of the pharmaceutical industry, stating that “Despite the fact that national R&D spending in this area is quite small (1.7 trillion won), its growth potential is increasing as we entered into the digital era.”   “The 4th Industrial Revolution in the field of healthcare is actively taking place; pharmaceutical companies are going through digital transformation by merging with big data, mobile, IoT, and cloud,” Executive Director Kyung stated, “It is highly likely that the pharmaceutical industry will develop into a high value-added industry.” Unlike traditional therapeutics where patients are prescript with drugs, digital therapeutics utilize software such as applications and devices to treat patients. In fact, university hospitals use digital therapeutics to stimulate brain activities and learning processes. He further explained that traditional and digital therapeutics will develop to complement each other and that the implementation of AI technology will reduce the time it takes to develop pharmaceuticals by 70% and the cost it takes by half.   In the second part of the lecture, “Global Trends and Implications,” Executive Director Kyung dealt with the concept of medical data. He emphasized the importance of medical data in establishing welfare policies, stating that “data” is the key to digital transformation. He mentioned that South Korea has advantages in collecting medical data due to national health insurance, and that such data can be used to analyze prescription patterns and social costs. Since this process requires the ability to effectively utilize different kinds of data, he encouraged the students to enter the pharmaceutical industry, stating that “You have the skill to combine data sets.”   The last part of the lecture consisted of a Q&A session, where students asked questions such as “How to utilize data in the field of Korean Medicine” and “How to identify variables when government data from Health Insurance Review & Assessment Services is combined with private data.”   Meanwhile, KUBS has established CDTB in 2019 to act as a platform that connects education, research, and industry, while leading digital transformation in the field of education and research. CDTB has been hosting many special lectures since then.   Article | Seonwoo Yoon (School of Media & Communication ’18) Photo | Serim Shin (College of Political Science & Economics, Department of Economics ’18)

2021.07.19 Views 258

[2021 Summer FMBA Special Lecture] ‘Understanding ESG Management and Implementation Strategy’ – Sam-

[2021 Summer FMBA Special Lecture] ‘Understanding ESG Management and Implementation Strategy’ – Sam-il PWC Partner Yun Young Chang Sam-il PWC partner Yun Young-Chang   At Korea University Business School (Dean= Johngseok Bae) Finance MBA summer semester’s ‘Special lecture’ - Practices in Finance,’ Sam-il PWC partner Yun Young-Chang was invited as a lecturer and covered the topic of ‘Understanding ESG management and implementation strategy’. The lecture was held both online and offline, strictly following COVID-19 guidelines to prevent infections.   Partner Yun Young Chang defined what ESG management is before dealing with the details of establishing an ESG strategy. While CSR focuses on the relationship between corporate-society by ‘firms voluntarily assuming various social responsibilities’, ESG is focused on ‘the evaluation of a company’s nonfinancial capabilities(environmental, social, governance) for the purpose of the stakeholders’ investment decision’.   Partner Yun introduced the current situation where ESG regulations are being reinforced, citing examples such as the movement to expand various environmental regulations led by the US president Biden, BMW’s demand for eco-friendly energy use from its business contractors, etc. He then emphasized that when implementing an ESG strategy companies should keep in mind ‘how to build∙implement an ESG strategy in accordance with the companies features while minimizing impairment in one’s business competitiveness’. Intel’s ‘RISE Strategy’, Hyundai Motor’s ‘Promotion of Eco-friendly vehicle vision alignment throughout its affiliates’, SK group’s ‘Social value measurement’ were particularly introduced as systematically well formed ESG strategies and implementation plans.   Among the three agendas of ESG management, ‘Environmental’, ‘Social’, ‘Governance’, confrontation toward carbon-neutrality was mainly dealt for the ‘Environmental’ factor during the lecture. Partner Yun introduced carbon neutral goal plans of global firms such as the use of renewable energy, technological development and achievement in economic feasibility through R&D, etc. Then emphasized the need for domestic companies’ strategic responses on carbon neutrality. In addition, human rights management, BoD composition, etc. were the focuses of ‘Social’ and ‘Governance’ factors. Partner Yun stated that it is necessary to prepare evaluation criteria suitable for the situation of Korea rather than to apply global ESG governance evaluation indicators directly.   Korea University Business School FMBA hosts ‘Practices in Finance-Special Lectures’, during the summer semester, invites practical experts from various fields in the financial sector to give special lectures on their field’s current status, prospects, major issues, and cases. It is to provide practical knowledge and convey experience in the financial field. It will be held in the form of a special lecture on individual topics such as ESG, Private Equity, IB, Venture Capital, and FinTech etc.     Article·Photo | Management Support Team

2021.07.19 Views 225

CDTB Colloquium, “Digital transformation is the key to the future of finance”

CDTB Colloquium, “Digital transformation is the key to the future of finance”      CDTB Colloquium, hosted by KUBS (Dean=Dr. Bae, Jongseok) Center for Digital Transformation & Business (CDTB; Head=Dr. Baeho Kim and Dr. Byung Cho Kim), was held on Friday, Jun 4th, in LG-POSCO Building SUPEX Hall. CDTB Colloquium is a program that mainly investigates firms’ digital transformation strategies. The center also works to build consensus among KUBS members and to secure active support from related external organizations. In this event, CEO Gwang-yeol Ryu of SGI Seoul Guarantee Insurance was invited as the keynote speaker and gave a lecture on the topic “Changing Environment of Financial Industry and Digital Transformation.” The event was held both online and offline, strictly following COVID-19 guidelines to prevent infections.   Before the start of the lecture, the Dean of Korea University Business School, Jongseok Bae, gave a congratulatory speech. He stated, “Since there is numerous research on the topic of digital transformation, it is important to be aware of what kinds of trials and experiments are taking place in different industries.” He showed his anticipation by saying that “I hope we can expand our understanding through today’s lecture on the financial field.”   CEO Gwang-yeol Ryu began his lecture by explaining the recent performance and the risk factors in the financial industry. “Due to the 2008 Financial Crisis and COVID-19, expansionary monetary policy continued, causing liquidity, household debt, and corporate bonds to increase. Consequently, the number of risk factors increased as well,” he said, pointing out the reality of an unfavorable financial environment. He thereby emphasized that the development of digital technology will change the game in the future.   CEO Ryu continued, “MZ Generation, who put importance on customer experience and prefer online communication, is the new customer base for firms.” “Many BigTech firms – such as Kakao, Toss, and Naver in Korea and Google, Apple, and Facebook in the world – are providing financial services as well. They are starting to take over the market as comprehensive platforms,” he said. As BigTech firms are taking control of FinTech and financial institutions, the financial environment is being centered on BigTech. Furthermore, CEO Ryu introduced the concept of a fast-changing financial environment centered on mobile technology, where AI or blockchain technologies are added to create services such as customer data-based product development. “Legislations in Korea are also starting to reflect the changes in the financial environment by implementing policies such as Financial Regulatory Sandbox and Data Bills,” he added.   Moreover, he explained how digital transformation will take place in the financial industry during the post-COVID-19 era. He further introduced the Marketplace and Open Banking Model based on platform and data sharing technology. “To fully achieve digital transformation, we need to change both the business model and the business organization, based on data-based and demand-oriented hyper-personalization strategy,” he said.   CEO Ryu ended the lecture by briefly explaining his company, SGI Seoul Guarantee Insurance, and its major tasks. He also introduced the company’s digital transformation plans by saying, “SGI Seoul Guarantee Insurance is planning to broaden its business area by utilizing AI and big data in various fields such as household purchase and compensatory damages. Moreover, it will expand its strategic partnership with FinTech and BigTech companies.”   Article | Sangbong Chung (College of Political Science & Economics, Department of PSIR ’17) Photo | Serim Shin (College of Political Science & Economics, Department of Economics ’18)

2021.06.28 Views 960

2021 Spring Semester 4th Career Week, ‘Creating a reason why a company would need me’

2021 Spring Semester 4th Career Week, ‘Creating a reason why a company would need me’   Hosted by Korea University Business School (Dean=Dr. Bae, Johngseok) KUBS Career Development Center, the 4th Career Week of 2021 spring semester was held on June 11th (Fri). The Career Week was consisted of three sessions – employment and corporate special lectures and was conducted as a live online-stream format due to COVID-19. Students in various academic years were able to choose the lecture depending on their individual career interests.   Kang Wonjoon, CEO of Linked-in Korea Partner, gave the first special lecture on employment. CEO Kang lectured on how to use a portfolio when getting a job under the theme of "Express your experience with your capabilities". By mentioning the employment trend where occasional and year-round employment became more common than open recruitment, he advised to focus on expressing the connection between the roles he/she played in the experience with the job competencies, rather than only emphasizing the result of one’s experience. He then stressed the importance of △ appropriate length of portfolio △ securing legibility using a flow chart △ securing reality using photos △ emphasizing ability through detailed role writing △ securing credibility using numerical data △ essential entry of contact information.   Referring to the reality that mobile phones took 70 years and Instagram took three months to secure 100 million users, CEO Kang said, "We need to adapt to the reality that pace of changes are getting faster." In addition, he concluded the lecture by saying, "I hope this lecture was an opportunity to expand options in your life beyond your employment capabilities."   Won Miyoung, program manager of Amazon Web Service (hereinbelow AWS), continued the lecture under the theme of "How to leverage Amazon way" in the second session which was consisted of corporate special lectures. Manager Won began her special lecture with an explanation of AWS along with Amazon's work style and culture.   In particular, she introduced ‘Leadership Principles’ which serves as a basic principle in all Amazon workplaces, and the ’Narrative Writing’ method used in business meetings. ‘Narrative Writing’ is a document that summarizes content prepared to be said in the meeting. This document is read before each meeting and a Q&A session is conducted on each page. Referring to an in-house culture that values content rather than format, she emphasized that one can make his or her thoughts clearer and save more time.   At the end of the lecture, the internship program was introduced and several points to think about before applying to Amazon were presented. Manager Won said, "When you ask someone for help, you need to think about what you can receive and what you can give to the other person" and underlined, "You need to have at least one weapon of exchange value."   In the third session, Choi Eunmi, head of the LG Energy Solution HR Team, gave a special lecture on the theme of "Dream Canvas." Team leader Choi said, "Deciding what position to apply for is as important as choosing a company when looking for a job" and explained, "You have to select the position that suits you well, starting off on the right foot."   She also introduced methods of selecting a position as well as a company. In particular, she emphasized that the basis of one’s choice should be on oneself, not on others’ assessment. "Having the idea of dating a company, you should choose a company that fits your values and areas of interest and focus on it," she added.   At the conclusion of the lecture, she shared ways of how to appeal to human resource managers in letters of self-introduction and interviews. She then stressed the importance of setting clear goals, saying, "’Spec’ can be meaningful only if it is connected with clearly set desired positions."   Covered by | Park Hyejung (College of Liberal Arts/Department of Korean Language and Literature ‘19)

2021.06.28 Views 300

The high-speed train to a successful startup, 2021 Startup Express Summer Season held

The high-speed train to a successful startup, 2021 Startup Express Summer Season held      KUBS(Dean=Bae Johngseok) Startup Station(Head=Shin Hojung)’s 11th teams were selected. 2021 Startup Express Summer Season, held on June 4th (Fri), was conducted online yet filled various ideas of pre-entrepreneurs with passion and entrepreneur spirit.   Startup Express is hosted by KUBS Startup Station, supervised by Seung Myeong Ho Entrepreneurship education center(Head = Dongseop Lee) and sponsored by Korea University Management Research Association and the Social Value Committee of SK SUPEX Pursuit Council. It is a startup competition in which participants propose creative business items based on entrepreneurship and innovation.   △ Startup Station head Shin Hojung △Director of Startup Station Dongseop Lee △ Director of Startup Station Jungbien Moon △ Startup Station professor Jaiho Chung △ Startup Station professor Jin Gyu Park △Director of Iljin Global R&D Center Lee Seung Pyo △Head of Hankook Ilbo new public enterprise planning Lee Yong Hyun △Donghak enterprise online service team leader Hwang Joon Hyun △Happynarae Social Venture team leader Kim Jin Young △MCM Head of Corporate Development Shin Myeong Chul participated as the jury.   Director of Startup Station Dongseop Lee introduced successful companies that have experienced the Startup station’s startup supporting program and said, “We hope the world becomes a better place with your innovative ideas and passionate drive.”   Associate research director of KUBS Song Oh Yoon welcomed the participants by saying, “Startup Station has fostered many exceptional startups with various programs and is the fastest train among Korea’s university-level startup supporting institutes.” “We hope this day will be a meaningful milestone in achieving your dreams. We will support your aspirations until the end.”   A total of twelve teams that passed prior evaluation introduced their business items. △ Monthly fruit delivery service for single-person households (Fruiting) △Data based customized clothing manufacturing solution (MCMC) △Region based social discovery application for college students (Yeonkoring) △Audio based music recommendation platform (Nisoo) △Production and sale of healthcare products for women (BiGi) △Community based Survey platform to aid college students’ assignments (Pumasi) △Location based social networking service (addy) △Investment information platform for individual investors (Hanul) △One stop home gardening platform(Greenery) △Delivery and collection of eco-friendly tableware (Covering) △Production and delivery of vegetarian meal kits produced with social farms(Hambat Flower) △Clothing rental service for soldiers that use terminal lockers (Weak-hearted company) were each given five minutes to present and five minutes for Q&A.   The jury evaluated the teams based on △creativity △marketability △validity of the business △level of research and analysis. Eight teams that were chosen to board the Startup Express were △Covering (Seung Myung-Ho Entrepreneurship award) △ Weak-hearted company (Iljin startup incubator award) △ Hambat Flower (SK Social Value award) △ Yeonkoring △ Fruiting △ Greenery △ BiGi △ Hanul (participation awards).   Teams awarded with △ Seung Myung-Ho Entrepreneurship award △ Iljin startup incubator award △SK Social Value award are rewarded with three million KRW for operation funds, and eight teams including △participation award winners can move into the Startup Station. They will receive systematic enterprise education and support as well as continuous consultation and support form mentors composed of senior entrepreneurs, industry experts and venture capitalists.   Iljin startup incubator award winner Weak-hearted company said, “We think we received this award because many agreed to the problem that our team identified. We will do our best to solve this problem.”   Startup Station head Shin Hojung concluded the event by encouraging the teams. “If there is a problem that you wish to solve, make a constant effort. Startup Station will do its best to support your passion.”   Korea University Business School’s Startup Institute has fostered 80 companies until today and total enterprise value of all companies that have moved in is approximately 100 billion KRW, making the Startup Institute a successful university startup supporting institute.   Reporter | Park Hye Jung (College of Liberal Arts, Korean Language and Literature ‘19) Photographer | KUBS Startup Station

2021.06.28 Views 232

2021-1 Social Value Forum for Innovative Talents

2021-1 Social Value Forum for Innovative Talents   ‘2021-1 Social Value Forum’ took place on June 11th (Fri), held by KUBS(Dean= Johngseok Bae), hosted by KU Institute of Business Research and Education (hereinafter = IBRE/Head= Jungbien Moon), and sponsored by SK SUPEX SV Committee and Happynarae Co., Ltd.   Social Value Forum is an event for knowledge exchange on the possibility and specific methods of pursuing social values in each field of business administration. The forum was held fully online to prevent the spread of COVID-19. △KUBS Dean Johngseok Bae, △IBRE Head Jungbien Moon, △the lecturer, Hanyang University Professor Hyunsang Shin, and about 60 people attended the event.    In the opening remarks, IBRE Director Jungbien Moon said, “The Business School is making a lot of effort to educte future global business leaders,” and congratulated the participants for being selected to take part in sustainable business management research guidance program. Dean Johngseok Bae said, “The business environment itself is demanding a paradigm that is very different from the past … I hope you who have attended Social Value Forum become talents to innovate society and change the world.”   Professor Hyunsang Shin of Hanyang University Business School gave a lecture on ‘Sincerity and Impact’. He introduced the new business environment where corporate social · environmental responsibilities are becoming more important with the rise of the MZ generation. He said, “Consumers are aware of the fact that they can make a change in companies.” In addition, he mentioned that “different from the traditional product or customer centered business operations, it is becoming more important to take all customers in the broadest sense, that is all stakeholders, into consideration.” He emphasized “The pursuit of CSR(Corporate Social Responsibility) through non-market strategies can also have a positive long-term impact on corporate value.” At the end of the lecture, Professor Shin presented △social values △partnership △impact as key factors for securing corporate sincerity and emphasized the need for management based on vision and values.   After the lecture, the winning team of ‘2020 Social Value Research Contest’ presented the preparation process and reviews for 2021 international CSR case analysis competition (2021 Annual Milgard Invitational Undergraduate Case Competition on Social Responsibility, University of Washington Tacoma). Sangyoon Kim (Business ’19), who served as the team leader, said, “What we learned in class about financial and social value evaluation was very helpful.” He revealed, “We put a lot of effort, such as following advice of professors and watching the presentation of the last winners, and even when we faced with unexpected difficulties, us team members encouraged each other and was able to win through.”   Lastly, the social value research contest schedule and research advisors of each team was introduced. 2021 Social Value Research Contest will be held in conjunction with the ‘Social Value Project’ course, which will be opened in the second semester. Currently, 14 teams are conducting research with their academic advisors, and the winning team will be selected by the end of November through screening process. The 14 selected teams will be receiving project fund, and future winning team will receive some amount of prize money. The team that wins the grand prize will be given qualifications to participate in MICCSR case analysis competition hosted by Washington University(Tacoma).   Coverage | Sangbong Jung (College of Political Science and Economics, Department of Political Science and Diplomacy ’17)

2021.06.28 Views 591

‘2021 Spring KUBS Regular Campus Tour and Meeting Day for High School Students’ Held

‘2021 Spring KUBS Regular Campus Tour and Meeting Day for High School Students’ Held Organized by Korea University Business School (hereinbelow KUBS) (Dean= Dr. Bae, Johngseok), the "2021 Spring KUBS Regular Campus Tour and Meeting Day for High School Students (hereinbelow campus tour)” was held on last May 22nd (Sat). The event was held using Zoom and was hosted by the KUBS Management Support Team and the KUBS student ambassador KUBE (hereinbelow KUBE). 155 high school students who came from across the whole country attended the campus tour.     The regular campus tour was arranged in the order of △ introduction of KUBS △introduction of seven majors and three tracks in business administration △online live campus tour △mentoring lecture △Q&A session, providing high school students with an opportunity to increase their interest and understanding of KUBS and business administration. Unlike the 2020 online regular campus tour, the mentoring lecture was able to introduce know-hows of managing the high school record as well as studying mathematics. In order to vividly introduce the school as much as possible even in the online environment, a ‘live campus tour’ was held by KUBE where they were well received by high school students while walking around the campus in real time.   Ji Joon-hee(Business ‘17), the 13th president of KUBE, took in charge of the entire event and said “Although it was regretful to have the event online, it was pleasant to be able to meet high school students across the country” and added, “I would like to thank all the students who actively participated in the event and wish that we can meet again in the offline environment”.   Students who participated in the regular campus tour evaluated through a survey satisfaction by commenting “It was really joyful to be able to look at the beautiful campus of Korea University as a student living in a rural area”, and also said “The communication was so smooth throughout the event, including the live campus tour, that there was no regret of not being able to actually be at the campus”. In addition, all the students who participated in the survey answered that they were “willing to recommend the program to their acquaintances, confirming that they were highly satisfied with the event.   Meanwhile, KUBS is holding annual events for teenagers to help high school students set their careers and plan their studies. The next event will be the ‘11th High School Students Mentoring Day which is planned to be held on July 31st. It will provide special lectures on business administration by professors in KUBS, training sessions for small group management, and also mentoring time by enrolled students.   Article·Photo | Korea University Business School Management Support Team

2021.06.14 Views 278

[2021 Startup Station Lecture #4] Ibookee "Housing Business for youths and Social Enterprises&qu

[2021 Startup Station Lecture #4] Ibookee "Housing Business for youths and Social Enterprises" The 4th special lecture of the 2021 Lecture Series, hosted by KUBS(Dean=Bae Johngseok) Startup Station(Director=Prof. Hojung Shin), was held on June 1st(Tue). The Lecture Series are part of the Entrepreneurship Academy program of the Seung Myeong-Ho Center for Entrepreneurship Education, an education institution within the Startup Station. Lectures are given by startup mentors who are working in the field. CEO of Ibookee, Lee Kwang Seo, gave an online lecture about housing business targeting youths and social enterprises.''   Ibookee is a startup that pursues social value in the housing business while refraining from get-rich-quick-ism of the real estate market. Mr. Lee introduced an apartment's idle community space that was remodeled into a children's library with facilities such as an auditorium and display room. The moto of Ibookee, facilitating sustainable activities by gathering people in a common space, started from this project.   Mr. Lee said, "social impact is at the heart of the money and fame that is made by corporate activity." Mr. Lee said that, while running the business, he felt exhilarated by the impact that a company can have on society. "An entrepreneur will always ponder about how a product or service will impact society, just like an artist that wants to deliver a message through his/her work," he said. Mr. Lee also emphasized that social enterprises should have an artistic mind that ponders about social impact.   Article | Hyejung Park (Department of Korean Language and Literature 19th)

2021.06.14 Views 236

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