Fang Chi Lu
Fang Chi Lu (Fang Chi Lu)

Room 511 in Hyundai Motor Hall
Tel. 02-3290-2834
Office Hour : By appointment


  • Ph.D. in Business Administration, The University of Iowa, U.S.A. (2013)
  • M.B.A., National Taiwan University, Taiwan
  • B.B.A. in International Business, National Chengchi University, Taiwan


Academic Positions
  • Assistant Professor of Marketing, Korea University Business School (September 2013-present)



Selected Publications
  • Sinha, Jayati and Fang-Chi Lu (2016), ““I” Value Justice, but “We” Value Relationships: Self-Construal Effects on Post-Transgression Consumer Forgiveness?,” Journal of Consumer Psychology, 26(2), 265-274
  • Lu, Fang-Chi and Jayati Sinha (2017), “Speaking to the Heart: Social Exclusion and Reliance on Feelings versus Reasons in Persuasion,” Journal of Consumer Psychology, 27(4), 409-421.
  • Park, Jooyoung, Fang-Chi Lu, and William Hedgcock (forthcoming), “Relative Effects of Forward and Backward Planning on Goal Pursuit,” Psychological Science