마케팅

이종호 (Jong-Ho Lee)

#520, LG-POSCO
Tel. + 82 2 3290 2821
Fax. + 82 2 922 7220
jongholee@korea.ac.kr
Office Hour : Tuesday 12-2 pm or by appointment
학력
  • University of Cambridge
    • Ph.D. in Strategy and Marketing (Oct. 2004)
  • University of Wisconsin-Madison
    • M.S. in Marketing Research (May 2000)
  • Korea University
경력
  • Professor of Marketing, Korea University Business School (Mar. 2015 ~ present)
  • Associate Dean for Planning and Graduate Programs, Korea University Business School (Nov. 2017 ~ Oct. 2018)
  • Vice President for Admissions, Korea University (Sep. 2013 ~ Feb. 2015)
  • Associate Professor of Marketing, Korea University Business School (Mar. 2010 ~ Feb. 2015)
  • Visiting Scholar, CAPS at the University of Oregon, USA (Jul. 2012 ~ Jul. 2013)
  • Assistant Professor of Marketing, Korea University Business School (Sep. 2006 ~ Feb. 2010)
  • Lecturer (Assistant Professor) in Strategy/Marketing, Durham Business School, UK (Sep. 2004 ~ Aug. 2006)
논문
  • Journal Publications
    • Kim, S., Lee, S., Lee, J-H., & Taylor, C. R. (in press), "Can Premium Private Labels Compete with Luxury Brands: The Impact of Advertising on Perceived Luxuriousness", International Journal of Advertising.
    • Lee, R., Lee, J-H., & Garrett, T. C. (in press), "Synergy effects of innovation on firm performance", Journal of Business Research.
    • Jung. I., Lee, J-H., & Kim, E. (in press) "Determinants of brand localization in international markets", Service Busine
저서
  • 기고문
    • 현대차 제네시스 美시장 진출 성공 전략, 동아비즈니스리뷰, 85호(2011.07.15)
    • “처음부터 확실히 달라야 살아남는다” 기아 ‘씨드’, 유럽에 뿌리내리다, 동아비지니스리뷰, 76호(2011.03.01)
  • 단행본
    • 서비스 마케팅 제2판(역서), 2014, 03, 시그마프레스, ISBN: 978-89-6866-156-3
    • 서비스 마케팅(역서), 2011 03, 시그마프레스, ISBN: 978-89-5832-863-6 사례 11.
연구실 소개
재학생
석사과정: 명주현


졸업생
1. 이   은, (Feb. 2010) 석사학위, '서비스 실패요인과 회복전략에 관한 연구',  기업체 입사 
2. 정금주, (Feb. 2010) 석사학위, '기업의 전략적 제휴 유형이 소비자 기대에 미치는 영향에 관한 연구', 연구소 입사, 박사과정 진학
3. 이성규, (Feb. 2010) 석사학위, 'A Study of the Attitude toward Convergent Products: A Focus on the Consumer Perception of Functionalities', 박사과정 진학
4. 최달해, (Feb. 2011) 석사학위, '브랜드 시장지위에 따른 효과적인 번들링 전략에 대한 연구', 기업체 입사
5. 송한슬, (Feb. 2014) 석사과정 수료, 기업체 입사
6. 이려원, (Feb. 2016) 석사학위, 'A Study of Synergy Effects of Innovation on Firm Performance', 
7. 김서영, (Feb. 2017) 석사학위, 'Drivers of Perceived Luxuriousness of a Premium Private Label Product', 박사과정 진학
8. 한혜린,