마케팅

김재환 (Jaehwan Kim)

410 Business Administration Maing Building
Tel. 82-2-3290-2603
Fax. 82-2-922-7220
jbayes@korea.ac.kr
Office Hour : [Spring 2016] Tuesday and Thursday 5:00 - 6:00 p.m.
학력
  • 2001 Ohio State University (Ph.D, Marketing)
  • 1997 University of Iowa (M.S., Statistics)
  • 1993 Korea University (M.B.A., Marketing))
  • 1991 Korea University (B.B.A)
경력
  • 2014.9 - 2015.8    Visiting Fellow, Yale University 
  • 2013.9 - present   Professor of Marketing, Korea University Business School 
  • 2007.9 - 2013.8    Associate Professor of Marketing, Korea University Business School 
  • 2004.9 - 2007.8    Assistant Professor of Marketing, Korea University Business School 
  • 2007.9 - 2008.2    Visiting Scholar, University of Colorado at Boulder 
  • 펼치기
논문
  • Journal Publications
    • Lee, Sanghak, Hyowon Kim, Jaehwan Kim, and Greg M. Allenby (2018) "A Choice Model for Mixed Decision Variables" Journal of Choice Modelling, 28, 1-15.
    • Lee, Sanghak, Jaehwan Kim, and Greg M. Allenby (2013) "A Direct Utility Model for Asymmetric Complements" Marketing Science, 32, 3, 454-470. 
    • Satomura, Takuya, Jaehwan Kim, and Greg M. Allenby (2011) "Multiple-Constraint Choice Models with Corner and Interior Solutions" Marketing Science, 30, 3, 481-490. 
    • Chandukala, Sandeep, Jaehwan Kim, Thomas Otter, Peter Rossi, and Greg Allenby (2008) "Choice Models in Marketing: Economic Assumptions, Challenges and Trends" Foundations and Trends in Marketing, 2, 2, 97-184. 
    • Kim, Jaehwan, Greg M. Allenby and Peter E. Rossi (2007) "Product Attributes and Models of Multiple Discreteness," Journal of Econometrics, 138, 208-230. 
    • Allenby, Greg, Geraldine Fennell, Joel Huber, Tom Eagle, Tim Gilbride, Dan Horsky, Jaehwan Kim, Peter Lenk, Rich Johnson, Elie Ofek, Brian Orme, Thomas Otter, and Joan Walker(2005) "Adjusting Choice Models to Better Preidct Market Behavior," Marketing Letters, vol.16, 3, 197-208 
    • Kim, Jaehwan, Greg M. Allenby, and Peter E. Rossi(2002), “Modeling Consumer Demand for Variety,” Marketing Science, Summer, Vol. 21, No.3., 229-250. (John D.C. Little Award Finalist for best paper appearing in INFORMS journal in 2002) 
    • Allenby, Greg M., Neeraj Arora, Chris Diener, Jaehwan Kim, Mike Lotti, and Paul Markowitz(2002), “Distinguishing Likelihoods, Loss Function, and Heterogeneity in the Evaluation of Marketing Models,” Canadian Journal of Marketing Research, vol. 20.1, 44-59. 
 
저서
  • Book Chapters
    • Allenby, Greg M., Jaehwan Kim and Peter E. Rossi (2016) "Economic Models of Choice," in Handbook of Marketing Decision Models, Berend Wierenga and Ralf van der Lands, editors, Springer.
    • Kim, Jaehwan (2010), "Variety: Models of Multiple-Discreteness", in Allenby, G.M. and Rossi, P.E. (eds), Bayesian Analysis in Marketing: A breakthrough in customer analytics, The Marketing & Management Collection, Henry Stewart Talks Ltd, London (online at http://hstalks.com/?t=MM0992365)
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