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IBRE Seminar (Center for Research in Marketing): Werner Reinartz [University of Cologne]
Feb 20, 2018
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  • Date: February 20, 2018 (Tue); 10:30 - 12:00
  • Venue: Room 303 in Hyundai Motor Hall
  • Presenter: Werner Reinartz(University of Cologne)
  • Topic: Does It Pay to Be Real? Understanding Authenticity in TV Advertising
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