Exposing others’ information on online social networks (OSNs): Perceived shared risk, its determinants, and its influence on OSN privacy control use
Nov 01, 2017
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Information & Management
Volume 54, Issue 7, November 2017, Pages 851-865

Tabitha L.James(a) LindaWallace (b) Merrill Warkentin (c) Byung Cho Kim (d) Stéphane E.Collignon (e)
a Department of Business Information Technology, Pamplin College of Business, Virginia Tech, 1007 Pamplin Hall, Blacksburg, VA 24061, USA
b Department of Accounting and Information Systems, Pamplin College of Business, Virginia Tech, 1007 Pamplin Hall, Blacksburg, VA 24061, USA
c Department of Management and Information Systems, College of Business, Mississippi State University, Mississippi State, MS 39762, USA
d Department of Logistics, Service & Operations Management, College of Business, Korea University, Anam-dong, Seongbuk-gu, Seoul 136-701, Republic of Korea
e Department of Management Information Systems, College of Business and Economics, West Virginia University, 1601 University Ave., PO Box 6025, Morgantown, WV 26506-6025, USA

People using online social networks (OSNs) exchange information through posts of multimedia content, which may contain others’ information. Our study contributes to the privacy literature by examining individuals’ perceptions of the risk their OSN activity poses to others’ information. We introduce the concept “perceived shared risk,” which includes OSN users’ perceived severity and susceptibility of exposing others’ information. Results indicate culture, concerns regarding one’s own information, and Facebook information disclosure self-efficacy influence both risk components. We also identify a correlation between perceived shared risk and the use of OSN privacy controls.

Online social networks;
Perceived shared risk;
Information exposure;
Privacy concern;
Cross-cultural analysis