Insik Jeong (정인식)

Tel. 02-3290-2609
Fax. 02-922-7220
ijeong@korea.ac.kr
Office Hour : Monday: 13:30 - 15:20; Wednesday: 13:30 - 15:20

Education

  • Ph.D. in International Business and Marketing, University of South Carolina (1996) 
  • M.B.A. (Concentration: Marketing), Rice University (1988)
  • B.A. in International Trade, Kyungpook National University (1985)

Career

​Academic Positions
  • Associate Professor, School of Business Administration, Hankuk University of Foreign Studies 
  • Assistant Professor, School of International Commerce, Keimyung University 
  • Assistant Professor, Department of Marketing, City University of Hong Kong
     

Publications

JOURNALS, CONFERENCES & WORKING PAPERS 2005
 
  • GLOBAL BRANDING 
    • Determinants of brand localization in international markets 
    • Branding in international markets: Practices, problems and prospects 
    • Stages

Books

Research

  • RESEARCH INTERESTS
    • Global brand management 
    • International marketing strategy 
    • Global product development 
    • Marketing in China